There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...
January 6, 2017 / SEO
Happy New Year from Keyword Performance! The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ...
December 21, 2016 / SEO
If you’re working on your local business site’s technical SEO, you’re no doubt familiar with the need for structured data, notably Schema.org markup, for sites to compete in the modern SEO landscape. Still, knowing you need to do something and knowing how to do it are two completely separate beasts. If ...
November 17, 2016 / Google Analytics
2016 is almost over, and for anyone who regularly uses Google Analytics, referral and keyword spam infiltrating your Analytics reports is old news (if a persistent annoyance). We’ve written about it a couple of times before: Black hat marketers send out false hits to random GA tracking codes, ...
It’s been a big week for the news, and we’re not just talking about the obvious: there’s also been a fair amount of news on the SEO front. But don’t worry, if you missed the top SEO stories of the week we’ve got a roundup right here to help get ...
SEO and gardening probably aren’t two pursuits that get mentioned in the same breath too often, but they have more in common than you might think. In gardening, a small seed is planted in the earth and nurtured until produces either useful ...
Earlier this week, Google unveiled its latest innovation: Google Home, a small tabletop device with a built-in digital assistant (aptly named Google Assistant). Google Home offers intelligent, hands-free voice search, in addition to helping run smart appliances, play music, check the weather, and more. Meant to compete with Amazon’s ...
September 9, 2016 / General
Search engine optimization is nothing if not exciting, and every week there are plenty of interesting news stories and developments in the field. And while it saw the annual celebration of the Labor Day holiday, this past week has been no different. Here’s our roundup of the biggest stories from ...
Surveys show that, once groceries are excluded, more consumers now shop online than in brick-and-mortar locations. As a result, it’s imperative that anyone operating an ecommerce store take advantage of this growing pool by ...
Pop-up ads have long been the bane of Internet users everywhere, and thankfully they have become less and less common over the years. But that doesn’t mean the principal has been completely abandoned – more repackaged. But starting early next year, Google is going to be doing something about it....