On September 29, 2017 Search Engine Land published an excellent article by Kristine Schachinger, called “The trouble with ‘Fred.’”
In it, Schachinger compellingly argues that Google has drifted from ... Read More
Digital marketing is a big tent. There’s SEO, content marketing, direct email-marketing, display advertising, native advertising, influencer marketing, inbound marketing, drip marketing and a whole lot more.
But for most small and ... Read More
In a lot of ways the legal profession is unlike any other. The high pressure, the specialized, sometimes even arcane expertise required, the uniquely unrealistic depictions of the job in TV and ... Read More
Every Wednesday, the Twitter account #SEOpub Chat (@SEOpub) hosts a roundtable discussion between SEOs and search marketers on a particular topic. Today the conversation was on a subject that's often overlooked—outbound linking strategies and best practices. Let's look ... Read More
Google’s Google Posts feature has been in effect for a while now, but only available to select businesses and celebrities. That changed earlier this week, when Google made Google Posts available to all small businesses.
Keep reading to learn more about ... Read More