SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ...
March 7, 2017 / Internet Marketing
It's harder than ever to make your voice stand out in today's crowded business marketplace. Not only are digital marketing channels like social media and search engines increasingly crowded with competing small businesses, but large companies and corporations are occupying ...
As any local entrepreneur can tell you, running a small business has never been easy. But as the world changes around us, new (and in many ways more difficult) challenges continue to present themselves to business owners. Of course, some things ...
February 3, 2017 / General
If you’ve done any kind of marketing or promotion in the last few years, you’re undoubtedly familiar with the terms “inbound marketing” and “search engine optimization,” or SEO. In a nutshell, inbound marketing ...
January 23, 2017 / SEO
Technology is improving each year. More specifically, artificial intelligence is playing more of a role than ever when it comes to SEO. Now, we’re taking a closer look at how this may impact search engine optimization, and what you can do ...
January 19, 2017 / SEO
There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...
When it comes to SEO, it’s important to adapt. This is especially true for a small business, where ranking higher in search can help drive traffic and customers to the business’s site. Because search algorithms can often change, it’s crucial ...
January 6, 2017 / SEO
Happy New Year from Keyword Performance! The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ...
December 28, 2016 / General
During the holiday season, you may be busy with friends and family, but it’s also a great time to think about your business. If you do any kind of social media, using the holiday season is a great way to connect ...