SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ... Read More
If you’ve done any kind of marketing or promotion in the last few years, you’re undoubtedly familiar with the terms “inbound marketing” and “search engine optimization,” or SEO.
In a nutshell, inbound marketing ... Read More
Technology is improving each year. More specifically, artificial intelligence is playing more of a role than ever when it comes to SEO. Now, we’re taking a closer look at how this may impact search engine optimization, and what you can do ... Read More
There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ... Read More
When it comes to SEO, it’s important to adapt. This is especially true for a small business, where ranking higher in search can help drive traffic and customers to the business’s site. Because search algorithms can often change, it’s crucial ... Read More
Using SEO for your site can give you a boost in terms of traffic and possibly even customers. However, there are some things that you’ll want to avoid when it comes to SEO. Here are a few common mistakes that people ... Read More
Happy New Year from Keyword Performance!
The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ... Read More
During the holiday season, you may be busy with friends and family, but it’s also a great time to think about your business. If you do any kind of social media, using the holiday season is a great way to connect ... Read More
If you’re working on your local business site’s technical SEO, you’re no doubt familiar with the need for structured data, notably Schema.org markup, for sites to compete in the modern SEO landscape. Still, knowing you need to do something and knowing how to do it are two completely separate beasts.
If ... Read More
If you’re releasing a new product, whether it’s a book, a new gadget, or something else entirely, you want your customers to know about it. Not only that, but you want to show off your company in the best light ... Read More