Social media marketing is tough. Handling the creative elements is challenge enough, but even once your imagery and copy is finalized a more pressing issue still looms—who do you target? With billions of people on social ...
Last week, we took at look at the necessary steps for off-site local SEO optimization (Read More: Local SEO Checklist, Part 1: Off-Site SEO Optimization). Now, let's take a look at the other half of ...
April 27, 2017 / Local SEO
For local businesses, SEO is more important than ever. The majority of local business customers use search engines like Google on their laptops and smartphones to research their purchases. If they can’t find you in search, they won’t ...
Anyone who’s studied SEO for more than maybe five minutes knows that the optimal length for a title tag is roughly 55-70 characters, depending on pixel width. For example, the highlighted Google results in the screenshot below are truncated with Google's trademark ellipses:...
March 27, 2017 / SEO
Connecticut sometimes has a reputation as the place between New York and Boston, somewhere people travel through but not to. Luckily for business owners in Connecticut, nothing could be further from the truth. And it’s becoming less and less the ...
SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ...
March 7, 2017 / Internet Marketing
It's harder than ever to make your voice stand out in today's crowded business marketplace. Not only are digital marketing channels like social media and search engines increasingly crowded with competing small businesses, but large companies and corporations are occupying ...
As any local entrepreneur can tell you, running a small business has never been easy. But as the world changes around us, new (and in many ways more difficult) challenges continue to present themselves to business owners. Of course, some things ...
February 3, 2017 / General
If you’ve done any kind of marketing or promotion in the last few years, you’re undoubtedly familiar with the terms “inbound marketing” and “search engine optimization,” or SEO. In a nutshell, inbound marketing ...
January 19, 2017 / SEO
There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...