There’s no doubt about it: we live in an automobile-obsessed culture. A decent majority of American households own at least one car, and the average person spends almost an hour a ...
On July 11, shoppers around the globe celebrated the third annual Amazon Prime Day—a yearly event billed by Amazon as “offering more deals than Black Friday, exclusively for ...
Every Wednesday, the Twitter account #SEOpub Chat (@SEOpub) hosts a roundtable discussion between SEOs and search marketers on a particular topic. Today the conversation was on a subject that's often overlooked—outbound linking strategies and best practices. Let's look ...
June 29, 2017 / Google
Google’s Google Posts feature has been in effect for a while now, but only available to select businesses and celebrities. That changed earlier this week, when Google made Google Posts available to all small businesses. Keep reading to learn more about ...
June 16, 2017 / SEO
Have you noticed those little review stars in Google search results? Of course you have—they really have a way of drawing the eye. For SEO, that means higher click-through rates and more traffic. For small business owners, that ...
Yesterday, Google's Webmaster Blog released a post called "A reminder about links in large-scale article campaigns," which reminded web marketers against building "spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts." This might sound obvious to a lot of SEOs—guest posting ...
May 19, 2017 / Google Analytics
Social media marketing is tough. Handling the creative elements is challenge enough, but even once your imagery and copy is finalized a more pressing issue still looms—who do you target? With billions of people on social ...
Last week, we took at look at the necessary steps for off-site local SEO optimization (Read More: Local SEO Checklist, Part 1: Off-Site SEO Optimization). Now, let's take a look at the other half of ...
April 27, 2017 / Local SEO
For local businesses, SEO is more important than ever. The majority of local business customers use search engines like Google on their laptops and smartphones to research their purchases. If they can’t find you in search, they won’t ...