Have you noticed those little review stars in Google search results? Of course you have—they really have a way of drawing the eye. For SEO, that means higher click-through rates and more traffic. For small business owners, that ...
Yesterday, Google's Webmaster Blog released a post called "A reminder about links in large-scale article campaigns," which reminded web marketers against building "spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts." This might sound obvious to a lot of SEOs—guest posting ...
May 19, 2017 / Google Analytics
Social media marketing is tough. Handling the creative elements is challenge enough, but even once your imagery and copy is finalized a more pressing issue still looms—who do you target? With billions of people on social ...
Last week, we took at look at the necessary steps for off-site local SEO optimization (Read More: Local SEO Checklist, Part 1: Off-Site SEO Optimization). Now, let's take a look at the other half of ...
April 27, 2017 / Local SEO
For local businesses, SEO is more important than ever. The majority of local business customers use search engines like Google on their laptops and smartphones to research their purchases. If they can’t find you in search, they won’t ...
Anyone who’s studied SEO for more than maybe five minutes knows that the optimal length for a title tag is roughly 55-70 characters, depending on pixel width. For example, the highlighted Google results in the screenshot below are truncated with Google's trademark ellipses:...
March 27, 2017 / SEO
Connecticut sometimes has a reputation as the place between New York and Boston, somewhere people travel through but not to. Luckily for business owners in Connecticut, nothing could be further from the truth. And it’s becoming less and less the ...
SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ...
March 7, 2017 / Internet Marketing
It's harder than ever to make your voice stand out in today's crowded business marketplace. Not only are digital marketing channels like social media and search engines increasingly crowded with competing small businesses, but large companies and corporations are occupying ...