Recent algorithm changes on Facebook have made it so that for business pages, engagement is the most-coveted aspect, because it means a page’s posts are more likely to be seen. In my experience since the changes earlier this spring, this includes boosted posts. The more your posts engage, ...
Brace yourselves, mobile is coming. It’s actually here, but hey, who doesn’t enjoy a Game of Thrones reference? The fact is that we’ve been bracing ourselves, collectively as Internet users, for mobile for some time ...
Social Media is just one element of digital marketing. Unfortunately, measuring ROI is both difficult and time consuming, the latter in the sense that it can take months—or even years—before a measurable impact is detected in ROI. Because ...
On February 1, 2016, I shared a blog post about a study conducted by Search Engine Journal regarding CTAs on Twitter. In the weeks since then, CTAs have been on my mind—when I write blogs, social media posts, even while creating imagery like an infographic. Calls to action ...
Many people believe content marketing is just another sales pitch, but that’s a huge misconception. A promotional blog post and a few Facebook statuses are not going to skyrocket sales, but a consistent content marketing campaign will pay off ...
If anything has stayed the same in social media marketing over the past few years, it’s that nothing ever stays the same. Established social media companies are constantly tweaking their platforms and advertising policies to stay on top of current trends, deliver the best value to users, and in ...
October 28, 2014 / Facebook
Using a social networking site like Facebook can be a great strategy to market your business more effectively and to increase profits. It is a smart way to connect with people who can potentially buy your ...
Anyone who runs in social media circles has certainly been asked their opinion about fake “likes” and “fans” on Facebook and fake “followers” on Twitter. In the rush to be relevant and popular celebrities, e-commerce sites and large corporate brands have all been caught inflating their social popularity and buying ...