On September 29, 2017 Search Engine Land published an excellent article by Kristine Schachinger, called “The trouble with ‘Fred.’” In it, Schachinger compellingly argues that Google has drifted from ...
February 3, 2017 / General
If you’ve done any kind of marketing or promotion in the last few years, you’re undoubtedly familiar with the terms “inbound marketing” and “search engine optimization,” or SEO. In a nutshell, inbound marketing ...
December 28, 2016 / General
During the holiday season, you may be busy with friends and family, but it’s also a great time to think about your business. If you do any kind of social media, using the holiday season is a great way to connect ...
December 14, 2016 / General
If you’re releasing a new product, whether it’s a book, a new gadget, or something else entirely, you want your customers to know about it. Not only that, but you want to show off your company in the best light ...
November 21, 2016 / General
Both Black Friday and Cyber Monday have major savings. That’s means it’s a great time to grab presents for the holidays, or just items that you’ve been wanting to buy. Now, we’ve taken a closer look at the origins of Black ...
September 9, 2016 / General
Search engine optimization is nothing if not exciting, and every week there are plenty of interesting news stories and developments in the field. And while it saw the annual celebration of the Labor Day holiday, this past week has been no different. Here’s our roundup of the biggest stories from ...
Keyword Performance, an SEO and Digital Marketing firm based in Yalesville, Connecticut, celebrates its 13th anniversary during the month of April 2016. From its founding, the agency has grown to include a clientele of both national and international businesses in a variety of industries, ranging from home ...
Sixteen years into the 21st century and we can start to look at how technological advances have changed the way we interact with each other and the way we interact with the world. Technology touches virtually every industry, from agriculture, to medicine, to commerce, and continues to innovate the way ...
January 18, 2016 / General
Greetings! My name is Margaret McNellis, and I’m excited to have joined the Keyword Performance Team as an SEO & Social Media Specialist. I’d like to share a little bit about myself, so let’s go ...