Social media marketing is tough. Handling the creative elements is challenge enough, but even once your imagery and copy is finalized a more pressing issue still looms—who do you target?
With billions of people on social ... Read More
2016 is almost over, and for anyone who regularly uses Google Analytics, referral and keyword spam infiltrating your Analytics reports is old news (if a persistent annoyance). We’ve written about it a couple of times before: Black hat marketers send out false hits to random GA tracking codes, ... Read More
By now, you’ve probably heard about the Google Penguin Update, which was launched in April 2012. Since then, Google has made revisions to it, with the third revision coming out about two years ago. Now, it looks as if Google is releasing another update, which may just affect the way ... Read More
Has your organic search traffic from Google been on the decline in Analytics, even though your SEO is stronger than ever? What about a decline in your organic Bing, Yahoo, or Xfinity traffic?
Don’t start despairing just yet; the problem might not be an actual decline in search traffic, but rather ... Read More
As any online advertiser knows, remarketing and retargeting are extremely powerful tools for driving conversions and optimizing your marketing campaign’s return on investment. Luckily for marketers, Google has just made the practice of compiling effective remarketing lists for search ads (RLSA) easier than ever by letting users create remarketing audiences ... Read More
If you spend any time in Google Analytics and pay anything more than passing attention to where your traffic is coming from, odds are you’re familiar with the names Semalt and Buttons-For-Website. They’re the two most conspicuous and well-known (but by no means only) examples of “referral spammers,” a class ... Read More
With more and more people relying on their cell phones to navigate the internet, rather than desktops and laptops, it is critical to know how much of your traffic and conversions come from mobile ... Read More
It used to be easy to use spammy inbound links with keyword-rich anchor text (the clickable words in a hyperlink) to improve search engine results, but that is no longer the case. Nowadays, search engines focus on providing users ... Read More