SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ...
As any local entrepreneur can tell you, running a small business has never been easy. But as the world changes around us, new (and in many ways more difficult) challenges continue to present themselves to business owners. Of course, some things ...
January 23, 2017 / SEO
Technology is improving each year. More specifically, artificial intelligence is playing more of a role than ever when it comes to SEO. Now, we’re taking a closer look at how this may impact search engine optimization, and what you can do ...
January 19, 2017 / SEO
There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...
When it comes to SEO, it’s important to adapt. This is especially true for a small business, where ranking higher in search can help drive traffic and customers to the business’s site. Because search algorithms can often change, it’s crucial ...
January 6, 2017 / SEO
Happy New Year from Keyword Performance! The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ...
December 21, 2016 / SEO
If you’re working on your local business site’s technical SEO, you’re no doubt familiar with the need for structured data, notably Schema.org markup, for sites to compete in the modern SEO landscape. Still, knowing you need to do something and knowing how to do it are two completely separate beasts. If ...
November 30, 2016 / SEO
If you’re a content publisher, from a national newspaper to a small local blogger, you’ve likely struggled with ways to monetize your online content (after all, it takes time and resources to create, and neither is free). There are a number ...
SEO, or search engine optimization, can help gain notoriety for your site. But what will work and what won’t? And what are some common misconceptions about Google SEO? We’ve broken it down to show what is and what isn’t relevant when ...
Pop-up ads have long been the bane of Internet users everywhere, and thankfully they have become less and less common over the years. But that doesn’t mean the principal has been completely abandoned – more repackaged. But starting early next year, Google is going to be doing something about it....