Every Wednesday, the Twitter account #SEOpub Chat (@SEOpub) hosts a roundtable discussion between SEOs and search marketers on a particular topic. Today the conversation was on a subject that's often overlooked—outbound linking strategies and best practices. Let's look ...
June 16, 2017 / SEO
Have you noticed those little review stars in Google search results? Of course you have—they really have a way of drawing the eye. For SEO, that means higher click-through rates and more traffic. For small business owners, that ...
Anyone who’s studied SEO for more than maybe five minutes knows that the optimal length for a title tag is roughly 55-70 characters, depending on pixel width. For example, the highlighted Google results in the screenshot below are truncated with Google's trademark ellipses:...
March 27, 2017 / SEO
Connecticut sometimes has a reputation as the place between New York and Boston, somewhere people travel through but not to. Luckily for business owners in Connecticut, nothing could be further from the truth. And it’s becoming less and less the ...
SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ...
As any local entrepreneur can tell you, running a small business has never been easy. But as the world changes around us, new (and in many ways more difficult) challenges continue to present themselves to business owners. Of course, some things ...
January 19, 2017 / SEO
There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...
January 6, 2017 / SEO
Happy New Year from Keyword Performance! The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ...
December 21, 2016 / SEO
If you’re working on your local business site’s technical SEO, you’re no doubt familiar with the need for structured data, notably Schema.org markup, for sites to compete in the modern SEO landscape. Still, knowing you need to do something and knowing how to do it are two completely separate beasts. If ...
November 30, 2016 / SEO
If you’re a content publisher, from a national newspaper to a small local blogger, you’ve likely struggled with ways to monetize your online content (after all, it takes time and resources to create, and neither is free). There are a number ...