Anyone who’s studied SEO for more than maybe five minutes knows that the optimal length for a title tag is roughly 55-70 characters, depending on pixel width. For example, the highlighted Google results in the screenshot below are truncated with Google's trademark ellipses:...
March 27, 2017 / SEO
Connecticut sometimes has a reputation as the place between New York and Boston, somewhere people travel through but not to. Luckily for business owners in Connecticut, nothing could be further from the truth. And it’s becoming less and less the ...
SEO is tough for a lot of reasons, not the least of which is the fact that success or failure is based largely on the opaque workings of Google's massive search ranking algorithm. Google tends to ...
As any local entrepreneur can tell you, running a small business has never been easy. But as the world changes around us, new (and in many ways more difficult) challenges continue to present themselves to business owners. Of course, some things ...
January 19, 2017 / SEO
There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...
January 6, 2017 / SEO
Happy New Year from Keyword Performance! The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ...
December 21, 2016 / SEO
If you’re working on your local business site’s technical SEO, you’re no doubt familiar with the need for structured data, notably Schema.org markup, for sites to compete in the modern SEO landscape. Still, knowing you need to do something and knowing how to do it are two completely separate beasts. If ...
November 30, 2016 / SEO
If you’re a content publisher, from a national newspaper to a small local blogger, you’ve likely struggled with ways to monetize your online content (after all, it takes time and resources to create, and neither is free). There are a number ...
Pop-up ads have long been the bane of Internet users everywhere, and thankfully they have become less and less common over the years. But that doesn’t mean the principal has been completely abandoned – more repackaged. But starting early next year, Google is going to be doing something about it....
August 18, 2016 / SEO
In 1900, the magazine Ladies Home Journal published an article by John Elfreth Watkins Jr. called, “What May Happen in the Next Hundred Years.” Among his predictions for the year 2000: photographs transported across long distances; electronic connection of people around the world; automatic home delivery of packages ...