There are hundreds of factors that go into Google’s ranking algorithm, some of which are more inscrutable than others. But for all the mystery and debate, Google is outspoken in declaring user experience to be its ultimate priority in deciding what ...
When it comes to SEO, it’s important to adapt. This is especially true for a small business, where ranking higher in search can help drive traffic and customers to the business’s site. Because search algorithms can often change, it’s crucial ...
January 6, 2017 / SEO
Happy New Year from Keyword Performance! The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 ...
December 21, 2016 / SEO
If you’re working on your local business site’s technical SEO, you’re no doubt familiar with the need for structured data, notably Schema.org markup, for sites to compete in the modern SEO landscape. Still, knowing you need to do something and knowing how to do it are two completely separate beasts. If ...
November 30, 2016 / SEO
If you’re a content publisher, from a national newspaper to a small local blogger, you’ve likely struggled with ways to monetize your online content (after all, it takes time and resources to create, and neither is free). There are a number ...
SEO, or search engine optimization, can help gain notoriety for your site. But what will work and what won’t? And what are some common misconceptions about Google SEO? We’ve broken it down to show what is and what isn’t relevant when ...
Pop-up ads have long been the bane of Internet users everywhere, and thankfully they have become less and less common over the years. But that doesn’t mean the principal has been completely abandoned – more repackaged. But starting early next year, Google is going to be doing something about it....
August 18, 2016 / SEO
In 1900, the magazine Ladies Home Journal published an article by John Elfreth Watkins Jr. called, “What May Happen in the Next Hundred Years.” Among his predictions for the year 2000: photographs transported across long distances; electronic connection of people around the world; automatic home delivery of packages ...
August 12, 2016 / SEO
SEO is an ever-changing field and it pays to stay on top of its current events. Here's a roundup of some of the biggest stories from this week. Sitemaps Don’t Help with Rich Snippets We’ve written before about the importance of Schema markup and rich snippets for modern SEO. Unfortunately, simply ...
Before we get started, we should probably point out a couple of things: We obviously don’t have access to Donald Trump’s Google Analytics or Search Console, so we’re approaching this half-blind. That said, web traffic is probably the least of Donald Trump’s concerns. We’re also unable to use a lot ...