The trends that you see on social media change from month to month and year to year. There are some sites, like Pinterest, that become more prominent and then there are other sites, like Myspace, that go out of style. Now, we’ve taken a closer look at the trends that ...
Recent algorithm changes on Facebook have made it so that for business pages, engagement is the most-coveted aspect, because it means a page’s posts are more likely to be seen. In my experience since the changes earlier this spring, this includes boosted posts. The more your posts engage, ...
Brace yourselves, mobile is coming. It’s actually here, but hey, who doesn’t enjoy a Game of Thrones reference? The fact is that we’ve been bracing ourselves, collectively as Internet users, for mobile for some time ...
Keyword Performance, an SEO and Digital Marketing firm based in Yalesville, Connecticut, celebrates its 13th anniversary during the month of April 2016. From its founding, the agency has grown to include a clientele of both national and international businesses in a variety of industries, ranging from home ...
Social Media is just one element of digital marketing. Unfortunately, measuring ROI is both difficult and time consuming, the latter in the sense that it can take months—or even years—before a measurable impact is detected in ROI. Because ...
On February 1, 2016, I shared a blog post about a study conducted by Search Engine Journal regarding CTAs on Twitter. In the weeks since then, CTAs have been on my mind—when I write blogs, social media posts, even while creating imagery like an infographic. Calls to action ...
Calls-to-action (CTAs) can turn informative content into a viable step in a potential buyer’s journey. Knowing what types of CTAs to use, where to use them, and when, is the trick…and it’s ever-evolving. Using CTAs effectively is about using the right tool for the right job and being in the ...
Social media is one of the best ways to promote and grow consumer engagement in today’s mobile-obsessed world. People consume social content more than ever before, and many find it a way to connect with the businesses and brands they love on a more personal basis. In turn, businesses ...