Creative Content Development

Pictures and other visuals may enhance the overall appearance and aesthetics of your website, but did you know that content can make your website more visible, as well? Not visible in the literal sense but, instead, more visible on the top three search engines - Google, Yahoo, and Bing. Additional content development on your website - as additional page content, meta description tags, or appropriate title tags - can boost your rankings over time as the search engines pick up on the keywords and key phrases of your text.

But text and descriptions alone will not enhance your website's rank. The text itself has to be keyword centric but not spam or spam-like. Unlike the early days the internet, pre-2000, the actual list of keywords on your website means very little, and, in fact, a search engine can interpret content written like a list or incoherent group of keywords as spam. To create effective content, well-written content is combined with keywords and key phrases in the website's actual content, the title tag, and the meta description.

Here at Keyword Performance, LLC, the first step to creating effective content for your website is keyword research. Our staff uses Keyword Discovery, a tool that picks the top searched terms on all search engines except for Google, to conduct keyword research and come up with the best keywords and phrases to optimize the content on your website. What keywords would you like to rank higher on? Whether or not you have your own list of specific keywords or would like to find better key terms for your website, both require research. Once the research is completed, our content writers compile a list of the best key terms for your website to get the most out of your website's content development.

However, more specific keywords often yield better optimization. For example, Keyword Performance has written content for several websites geared toward baby gifts. While "baby" is too large of a term for optimization, "baby gifts" is more preferable and can be modified by such key phrases as "unique baby gifts", "personalized baby gifts", "newborn baby gifts", and "baby shower gifts".

The research for specific key terms then leads into the actual development of content for your website, which includes:

Title Tag - the title at the top of the browser is the most important in search engine rankings, as this is the first piece of content a search engine reads. Although coherent, a title tag is composed of and pulls several large and important key terms for your website.
Meta Description Tag - visually, you will only see this in the HTML code of your website, but, with a 24-word, keyword-centric sentence, the search engine has another bit of content to draw terms from.
Website Content - This is the largest amount of content created for your website. Actual website content can range from 100 to 500-word meta content at the bottom of each page, to 500-word index page content incorporating all large key terms for your website, to 500 to 700-word SEO articles added to your website for a specific term. The latter is meant to be informative and also add keywords to your website outside of project pages. In addition, interior linking can be done between SEO articles and product pages.

With keyword lists rendered obsolete by spamming, creating well-written, high-quality, and keyword-centric content is important for optimizing your website and increasing its visibility on the search engines. If you have any specific keywords you would like for your website, list them in our contact form (nine words total) and our content writers will include them and other relevant keywords in the SEO content we create. For more information about creative content writing services please fill out our contact form and one of our representatives will get back to you.