Guaranteed Rankings & SPAM
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Beware of guaranteed rankings We offer 100% guaranteed rankings, sounds too good to be true right? Most companies (not all) that offer guaranteed rankings or placement are using automated software or SPAM as the primary means of their SEO work. Some of these techniques include automated software-generated optimized web pages, automatic link generation, cloaking (a means of feeding the search engines one page and the user seeing another), automatic redirects, hidden text and more. Ethical SEO companies cannot guarantee placement. This is just a marketing ploy by them to get uneducated clients to sign the contract. Search engine rankings come from hard work concentrated upon optimizing your current web site, targeting your main keywords and creating link popularity. Unethical tactics will get you thrown out of search engines; the only way to gain long-lasting placement/rankings is to build your site naturally.Page Generating Software Keyword Performance does not condone the use of any software that automatically generates optimized files for your website. There are a lot of commercial or proprietary software used by SEO companies that do the "work" for them. These programs generate highly keyword-dense pages that are tailored to catch the search engine spider, however, you wouldn't want to read them. Usually the user will put in dozens of phrases into the program and the program creates hundreds of doorway pages that all have the same content just all mixed around. Often these pages use the cloaking so that the user does not see the SPAM on the page.Four Letter Word: SPAM We aren't talking about the canned ham here. SPAM most commonly refers to the unsolicited emails that you receive in your email. SPAM is also what search engines refer to as techniques that try to cheat the search engine algorithms by using hidden (to the untrained eye) tricks and deceptive information on the web page. Here are a couple techniques to watch out for:Cloaking: Put simply, the visitor sees one page and the search engine sees another. When the search engine crawls the web page, it finds an overly optimized web page that uses any combination of keyword stuffing, link farming and page redirects. This page would be unattractive and unmarketable to the visitor, so the server displays a friendlier version of the web page to the visitor. Hidden Text: This is an old technique that the search engines are privy to but SEO companies still love. Hidden text is text on the page that is the same color as the background color, making it "invisible". If you find a web page that scrolls down a little bit and you see no content just blank space, click on the page and run your mouse over the blank area - you may discover tons of text hidden on the page. Hidden Links: Just like hidden text although this time links are being hidden. SEO companies maybe loading your page, and every other of their client's pages, with links to build link popularity or reciprocal links. More or less they are using your page as marketing scheme to drive link popularity for sites that has nothing to do with your company. You may or may not care but if the search engines take notice, you won't have your page listed in their index anymore. Link Bombing: A very popular technique that is at the core of any quick ranking guarantee. Link bombing, also known as Google Bombing, takes place when an SEO drops a link on thousands of pages using the same anchor text in order to get instant popularity for your website for a key term. This technique works fairly well but these days the engines are looking to figure out who buys links, uses a link neighborhood, drops links across any entire site or even just reciprocates links. Google Bombing hit the mainstream when the word spread about typing Miserable Failure into Google and President Bush's biography page came up. Link bombing seems to work in MSN very easily. Link farm: A Page that contains many links, which have no relationship to the site, the link page or each other. SEO specialists who use link farming have a links page on their client's sites which all link to one another. Most clients do not even realize this is taking place. This method allows the SEO specialist to build unnatural link popularity and Google will notice the link neighborhood and penalize you for taking part. Remember: A good link to your site is one that will bring in traffic because it is coming from a industry-related website. Doorway pages: Doorway pages are similar to cloaking. A page is built that is loaded with keywords, links, etc that is usually unreadable to the visitor. Once the visitor reaches the site, they are redirected to another page. Doorway pages are a big no-no with search engines Multiple Domains or Sites: If you have a website, be just that - one website. It is OK to have multiple domain names attached to a website, just be careful on how you do it. The search engines will penalize duplicated content on different websites. Many SEO specialist will offer this technique to try and achieve multiple listings, but remember that the search engines are looking for high quality, original content - not duplicate sites. Penalties Search engines are in the business to give users good relevant results for searches. The last thing they want to do is produce results that contain deceptive websites that really do not offer what the user is looking for. It is in the best interest of the search engines to look for SPAM techniques that would give unethical websites an unfair advantage over higher quality websites. If the search engines classifies your optimization methods to be SPAM, your site can either be penalized by a removal of placement/listings/rankings, a decrease in PageRank or removed from the index altogether. Not only will your site be hurt, but also people who are hooked up with you. So beware of whom your SEO Company is linking you up with. |
Keyword Performance offers ethical search engine optimization. We do not use Black Hat or SPAM techniques to get rankings. We use Natural SEO to build up your website to acheive search engine placement on its own merit. We do not Guarantee Ranking, however, we acheive successful results for all of our clients. |
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