Both Black Friday and Cyber Monday have major savings. That’s means it’s a great time to grab presents for the holidays, or just items that you’ve been wanting to buy. Now, we’ve taken a closer look at the origins of Black Friday and Cyber Monday to let you know a bit more about the history of these two days of sales.
The History of Black Friday
Many people say that Black Friday is linked to retailers. The story is that after an entire year of operating at a loss, putting sales in the red, stores would then advertise major sales on the Friday after Thanksgiving. These sales would earn a profit and put sales in the black, which would allow stores to continue their operations. This earned the name “Black Friday.”
The truth of Black Friday, though, is darker than it seems. In the 1950s, the police in Philadelphia used the term to describe the chaos that resulted when suburban shoppers and tourists flooded into the city in advance of the large Army-Navy football game that was held every year on the Saturday after Thanksgiving. By 1961, the term caught on in Philadelphia, though it didn’t spread to the rest of the country until the late 1980s. That’s when retailers found a way to turn Black Friday into something that reflected positivity instead of negativity. It marked the idea that America’s stores finally turned a profit, even though stores regularly saw bigger sales on the Saturday before Christmas.
The History of Cyber Monday
As opposed to Black Friday, Cyber Monday has had a much shorter history. It largely emerged with the prevalence of online shopping. Many retailers noticed that online sales spiked on the Monday following Thanksgiving, and eventually the National Retail Federation (NRF) acknowledged that trend that was occurring. They wound up naming the day “Cyber Monday.”
In November 2005, the NRF stated that 77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving. Several years after announcing this, a new web-shopping trend emerged. By 2010, Cyber Monday sales were passing the $1 billion milestone.
Black Friday Sale at Keyword Performance
Now, Keyword Performance is also offering some great sales in honor of Black Friday. This week only, Keyword Performance is offering specials on press release distribution and PPC advertising with Google Adwords.
If you reserve a press release from Monday, November 21 through Monday, November 28 and then utilize by the end of December 2016, you’ll receive a discount of $200.
And if you are interested in Google Adwords, Keyword performance offers a free set-up ($1,000 value), plus one month management for free. A six-month contract is required, and the special does not apply to current Keyword Performance clients.
If you’re interested in either of these sales, give Keyword Performance a call today to learn more.