Internet Marketing Tools - Web Statistics Analysis - Keyword Search

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Throughout Keyword Performance's ongoing search for Internet Marketing tools for our own use, we occasionally find tools that we think are genuinely useful and very well put together. The aim of this page is to give other SEMPs, webmasters or website owners who are continuously monitoring and updating their pages some good web site tools.

Web Statistics Analysis

This is not your ordinary hit counter. Keyword Performance has been using this exclusively for over a year now. This web-based program enables the webmaster the ability to track traffic referrers, visitor statistics, entry page statistics, keyword-entry analysis and much more. Easy-to-use. Simply copy and paste a small javascript on to the pages that you want to track. It is completely invisible, however, you can choose to have a small counter displayed on your site. Tracks unique visitors fantastically.

Click Web Statistics for more information and signup.

Keyword Search - WordTracker

"A good optimization campaign is only as good as the keywords it optimizes for."
- Keyword Performance

We cannot stop stressing the importance of keywords and keyphrases. There are a few suggestion tools out on the web. Keyword Performance prefers WordTracker's keyword suggestion tool. The thing that first catches everyone's eye is the scrolling marquee at the top of their site telling you the big words of the day. Makes you feel like a stock broker, except the problem is that you can't optimize on a per day basis. So besides that, by search through WordTracker's database, you will find what words are competitive and which ones are actually getting searched. They have implemented Sumantra Roy 's KEI into the program. The KEI compares the Count result (number of times a keyword has appeared in our data) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign. You can also export or email the keywords for yourself.

For more information, go to our Keyword Search page.