Happy New Year from Keyword Performance!
The beginning of a new year is always a great time to take stock of where you’ve been and what you’ve done, and chart a course for the future. Whether this means stereotypical resolutions like “lose 15 pounds” or “cut back on cigars,” something more personal (“quit giving my brother-in-law, Garrett, such a hard time about his busted up car”), or something else entirely, New Year’s resolutions are a great way to take small steps towards being better people.
And the same is true for companies as for individuals: There’s always room for improvement, and the New Year is a good opportunity set goals. Here at Keyword Performance, we’ve been thinking a lot about our goals for 2017. Without any further ado, here’s our SEO New Year’s Resolutions for 2017.
#1 – Don’t Lose Sight of the Important Things: Great Content and Links
One of our favorite SEO articles from 2016 was Eric Enge’s, “The Two-Part SEO Ranking Model: Let’s Make SEO Simple” at Moz. Enge makes the case that even though there are hundreds of individual ranking factors in Google’s search algorithm, the two that matter most are still content and links.
As SEOs, it can be easy to get bogged down by technical minutia and thought puzzles. Technical details definitely matter, but ultimately our tactics will always need to rely on the two main pillars of the trade: creating great content, whether it’s a service page for a local business or a blog post for a multinational manufacturer, and getting links inbound. The rest, as Clayburn Griffin controversially argued in Search Engine Land, is icing on the cake.
#2 – Keep KPIs in Mind
What’s the goal of any SEO campaign? Is it just to improve rankings and increase web traffic? Partly, but those are only means to an ultimate end – one that varies from site to site and client to client.
For a local contractor, SEO is a way to get the phones ringing and secure more business. For a dentist, it’s to get more patients in the door. For an e-commerce site, it’s to sell products online. The list goes on. These are the KPIs (key performance indicators) that need to be focused on as the ultimate goal of SEO.
Traffic and rankings are amazing – and really hard to get! – but it’s crucial to understand that the right rankings and the right traffic are essential. A roofer in Dubuque won’t be all that pleased with 1,000,000 unique users a month if none of them are calling for new shingles.
#3 – Stay Serious about Schema.org Markup and Rich Snippets
Like we’ve written about before, Schema markup is really important for SEO, and only getting more so. We’ve been marking up client sites like crazy in the last couple of months, which inspired us to write this post, and it’s our intention in 2017 and beyond to keep up with the markup.
#4 – Continue to Put Customer Service First
A lot of SEO agencies are huge, with multiple specialists and high turnover. These kinds of companies might have some strengths, but from the client side working with one often means a constantly rotating line-up of client reps, little to no transparency, and generally just cold, impersonal service.
Here at Keyword Performance though, we’re a boutique agency that puts customer service first. If you give us a call, someone will always answer. Our SEO reps go above and beyond to provide not only the best SEO possible, but also a sense that every client is the only client. We’re resolved to keep it that way, in 2017 and beyond.