In order for your company to receive high search rankings, it is important that you write using good grammar and keep your typos to a minimum. It is more important to be a good writer who uses good grammar, compared to a person who just writes a lot of substandard content in a blog, article, etc. Having too many typos in your writing can cause you to lose your reader’s attention. In addition, your credibility will likely take a big hit and cause your company to be ranked lower in the SERPs.
Problems with poor grammar have increased significantly since the invention of Facebook and Twitter. In our fast-paced world today, those sites encourage people to use as few words as possible to get their message across. As a result, young adults are used to sending quick messages on social media that use abbreviations and short phrases. An example of this can be seen with Twitter, which requires a person to write using no more than 140 characters.
However, this bad habit of using poor grammar and spelling has spilled over into other types of writing. Readers are accustomed to shortened words and sentences, so they have begun to accept this in all types of online writing. Many people question why using correct grammar and spelling is still important.
Writing a clean copy that is free of grammatical mistakes and typos shows that the author took the time and effort to proofread his or her work to make it appear as professional as possible. Writers should take pride in their work, regardless of whether it is published in a newspaper, magazine, or strictly online. There are really no excuses for not checking your work for spelling or using a desktop manual to check for any grammatical errors.
Having punctuation errors and typos can definitely affect your search engine rankings. Google, Bing, and Yahoo pay a great deal of attention to the amount of time readers spend on any given page. If your visitors open up a page of your website, take a quick glance, or read just a sentence or two and then leave, your website will not rank as high as it would if they took the time to finish reading the page. If an article is filled with many spelling and grammatical errors, most readers will usually start to doubt the credibility of the author.
Studies have shown that websites with poorly written content and grammatical errors result in a high bounce rate and lower search engine rankings. We also know that websites that are free of errors are the ones that create brand loyalty. Those who come to a website with well written content are much more likely to want to link to it and bring it to the attention of their friends via social media.