seo blog from keyword performance search engine optimization company
SEO BLOG by Keyword Performance LLC, a search engine optimization company.

Recent Entries SEO Blog RSS XML Feed

August 1, 2007
No more supplemental results

July 19, 2007
Google Webmaster Central Message Center

July 17, 2007
Microsoft Search Up Almost 3%

July 13, 2007
Here comes Sphinn

July 2, 2007
The Google Car

May 22, 2007
Click Fraud at 10-15%?

May 4, 2007
Top 25 Web Hoaxes

April 12, 2007
Using Robots.txt to list Sitemap

April 4, 2007
Why I would be a good Daily SearchCast guest co-host

March 15, 2007
How to Implement a 301

Blog Archive
2007 SEO Posts
2006 SEO Posts
2005 SEO Posts

Related Search Blogs
Search Engine Land
Dave Naylor
Matt Cutts
SEOBook
Yooter Blog
Yahoo Search
AOSEP SEO Forum
SEO Blog by Matt Crouch, Keyword Performance
August 1, 2007

No more supplemental results


But they still exist, now you just can't see them
In Google's ever-attempt to mystify their search results they added one more trick to the mix. No longer will pages be listed as supplemental results. Really? Well thats just great Google. Now for all us webmasters who care about the quality of our pages that we are creating, we can't do a thing about it.

Google is saying that they are gonna refresh that index quicker and all, but they better add a tool to webmaster central because this is crap.

More discussion here at Aosep.

posted by Matt Crouch on Wednesday at
- Have a comment about this seo blog / post ?


July 19, 2007

Google Webmaster Central Message Center


Now you can communicate with Google
G announced over at Webmaster Central Blog the addiction of Message Center. The idea is when there are search quality issues in reference to your website you might be lucky enough to actually discuss it with Google. Seems they are only going to start with a small number of websites but in the future they hope to offer more channels of communication with more sites.

posted by Matt Crouch on Thursday at
- Have a comment about this seo blog / post ?


July 17, 2007

Microsoft Search Up Almost 3%


comScore June 07 Search Engine Ratings
comScore released its search engine ratings for June 2007 and it seems Microsoft search was up 3% in June from May. Quite a jump in comparison to Google Down -1.2 and Yahoo - 1.3. Ask stayed the same.

click here for the comscore data

posted by Matt Crouch on Tuesday at
- Have a comment about this seo blog / post ?


July 13, 2007

Here comes Sphinn


The new Digg or Threadwatch?
Danny Sullivan has done it again, innovating the industry with yet another great outlet of information. How this wasn't done sooner is beyond me.

Sphinn is more or less Digg but geared towards Search & Internet Marketers. I've already signed up and tossed in some articles. I'm loving it so far and I think its gonna be a great resource in the near future.

posted by Matt Crouch on Friday at
- Have a comment about this seo blog / post ?


July 2, 2007

The Google Car


Is this pay-per-drive?
Looks like Google is once again straying from their search engine stuff and putting their thoughts into, cars?

Yup move over General Motors, here comes the Google Hybrid car. I hope its not all multi-colored like their logo.

Full Article Here
Discuss the Google Car over at AOSEP

posted by Matt Crouch on Monday at
- Have a comment about this seo blog / post ?


May 22, 2007

Click Fraud at 10-15%?



A new story going around re-hypes the click fraud claims

Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15%
"At the InterACT Conference in San Francisco on Friday, Joseph Milana, chief scientist for research and development at Fair Isaac Corp., plans to report that 10% to 15% of clicks billed to pay-per-click advertisers represent "pathological" or fraudulent traffic."
"Google disputes Click Forensics' figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud."


posted by Matt Crouch on Tuesday at 10:19 AM
- Have a comment about this seo blog / post ?


May 4, 2007

Top 25 Web Hoaxes


Did you ever fall for one?
Its been awhile since I had a chance to blog anything, so I found a fun little story to mention.

PCWorld.com put together a list of the Top 25 Web Hoaxes and Pranks. How many have you fallen for? Better yet, how many do you remember?

1. The Accidental Tourist (2001)
2. Sick Kid Needs Your Help (1989)
3. Bill Gates Money Giveaway (1997)
4. Five-Cent E-Mail Tax (1999)
5. Nigerian 419 E-Mail Scam (2000)
6. It's Kidney Harvesting Time (1996)
7. You've Got Virus! (1999 and on)
8. Microsoft Buys Firefox (2006)
9. The Really Big Kitty (2001)
10. $250 Cookie Recipe (1996)
11. Free Vacation Courtesy of Disney (1998)
12. Sunset Over Africa (2003)
13. Alien Autopsy at Roswell, New Mexico (1995)
14. Real-Time GPS Cell Phone Tracking (2007)
15. Apollo Moon Landing Hoax (1969)
16. Sell It on eBay! (1995)
17. Chinese Newspaper Duped (2002)
18. The Muppets Have Not Already Won (2001)
19. Chevrolet's Not-So-Better Idea (2006)
20. Rand's 1954 Home Computer (2004)
21. Microsoft Buys Catholic Church (1994)
22. Hercules, the Enormous Dog (2007)
23. Lights-Out Gang Member Initiation (1998)
24. Hurricane Lili Waterspouts (2002)
25. Pranks Shut Down Los Angeles Times Wiki (2005)

For the full article and description of each hoax or prank, go here.

posted by Matt Crouch on Friday at 9:34 AM
- Have a comment about this seo blog / post ?


April 12, 2007

Using Robots.txt to list Sitemap


Autodiscovery
You no longer have submit your XML sitemaps to the different search engines. Last year Sitemaps.org tried to tie the search engines together by standardizing the practice of sitemap submission.

Well now you don't even have to submit! All you have to do is create an XML or Text file with your list of URLs and then reference the location in your Robots.txt file. Here is all you have to add:

Sitemap: LOCATION-OF-SITEMAPS-FILE

Links:
Sitemaps.org protocols
Search Engines Unite


posted by Matt Crouch on Thursday at 10:08 AM
- Have a comment about this seo blog / post ?


April 4, 2007

Why I would be a good Daily SearchCast guest co-host


Daydreamers yea

Every day I find myself wandering over to Webmasterradio.fm, clicking on the show archives and selecting The Daily SearchCast.

I will toss on the show while I work and begin to daydream. I could be Daron Babin, Dave Naylor or Barry Schwartz. Yea, that's right. I could sit there on the telephone and listen to Danny rant on how Google is getting too sidetracked from search or how he secretly wishes that he could make England a bit more like America. So that is when I decided to open up a clean Word doc and starting typing up the reasons why I would be a good co-host from time to time.

So here it goes:

I find myself laughing at every joke Danny makes regardless of whether or not:

  • I found it funny
  • I understood the reference
  • I knew it was a joke or not
  • All of the above

Also, I know Danny needs 98% of the talk time therefore I am practicing the "yea, right" mind control technique perfect by Dave Naylor. After realizing his constant interruption failures during the show, Dave stumbled upon this wizard's phrase that forces Danny to stop talking. Danny is powerless to it - his kryptonite if you will. I kneel at Dave's genius.

I am much too busy to know about everything going on in the search engines. Counter to the popular school of thought: Co-hosts do not need to know anything. Generally speaking most co-hosts interject with some topic related mind-dribble that sounds good but is generally incorrect. This is not to say that the other guys are uninformed, they are great and I am not referring to them. One example of this could be found at the most successful radio show ever, the Howard Stern show. The co-host Robin Quivers is wrong so frequently, someone put up a website refuting facts she spews on the air. Baba Booey, Baba Booey.

I am a very prompt individual, so much so that I no longer need to wear a watch or see the where the sun is in the sky. I can generally guess within 5 minutes of the actual time. This is a strong characteristic for a co-host since Danny needs his dinner at the same time everyday and the show needs to start and stop at the designated times. The man is constantly hungry and needs his sustenance.

I love to banter. Although I stated above that there might only be 2% of the time where I would need to talk, I have a very fun personality at times and can sling the bull excrement with the best of them.

Lastly, I am fairly well versed in US pop culture. Danny loves to throw out movie, music or television references throughout the show that most times go unanswered. I am a musician as well; therefore I would be obliged to sing along if Danny so permits.

I can just hear it now. "Standby for The Daily SearchCast… here's your host. Hi everybody, my name is Matt Crouch of Keyword Performance and AOSEP.com. I would like to welcome you to today's edition of the Daily SearchCast."

*** Updated - Danny mentioned this article on the show. listen here

Link love:

Danny Sullican
David Naylor
SEGuru
Rusty Brick



posted by Matt Crouch on Wednesday at 11:51 AM
- Have a comment about this seo blog / post ?


March 15, 2007

How to Implement a 301


Windows? Apache? What do I do?
In light of the recent WSJ article talking about moving your website to a new domain without losing your ranks, Lisa Barone over at the bruceclay.com blog wrote a good article on how to properly implement a 301 redirect. Check it out here.

posted by Matt Crouch on Thursday at 10:58 AM
- Have a comment about this seo blog / post ?




^^^^ This is a software-free blog ^^^^