logoWhat Is Search Engine Optimization?
Search engine optimization is the work of making your website easier to find, easier to understand and more useful to the people searching for what you offer. When it is done well, the right customers find you at the moment they are looking, and you do not pay for each click.
We build a plan around your goals and your market, carry it out step by step and report on it every month in plain language. We use only ethical methods that follow search engine guidelines, and we explain what we are doing and why. To talk about your website, contact us.
Everything we do follows Google’s own SEO Starter Guide, so the gains hold up over time.
What Search Engine Optimization Includes
Search engine optimization is a set of connected jobs. Technical work makes sure search engines can reach and read every important page, and that pages load quickly on a phone. On-page work gives each page a clear topic, a useful title, good headings and text that answers real questions. Content gives people reasons to visit and trust you. Local work helps nearby customers find you on maps and in local results. Link building earns mentions from other trusted websites. Each part supports the others, so we plan them together.
Start With Research, Not Guesses
Good search engine optimization begins with your customers. We learn who they are and how they describe what they need, then use keyword research services to see what people really search for and how much competition there is. That research decides which pages you need and what each one should say. It also keeps us from chasing phrases that look impressive but never lead to a sale.
How Long SEO Takes
Search engine optimization is gradual. Search engines need time to find changes and decide how to treat them, and results depend on your industry, your competition and the state of your website today. Some improvements show up in weeks and others take months. We would rather tell you that plainly than promise a ranking. What we can promise is steady work, clear reporting and a plan that adjusts to what the data shows.
Choosing an SEO Company
Be careful with any search engine optimization company that guarantees first place or uses secret methods. A good partner explains the plan, gives you access to your own data and shows what changed. Our guide on what to look for in an SEO company lists the questions worth asking, whether you hire us or someone else.
Find the Service That Fits
Running a smaller business? Our small business SEO services are built for tighter budgets. You may need a full program or only one piece. We offer SEO auditing services to find what is holding a site back, technical SEO services and on-page SEO services to fix and strengthen your pages, local SEO services for businesses that serve a specific area and link building services to build authority. If you want ongoing help, our managed SEO services handle the work month after month, and our SEO consulting services guide your own team. Starting a redesign? Our SEO migration services protect the rankings you already have.
SEO for Specific Industries
We also tailor search engine optimization to the way specific trades are found, with dedicated pages on SEO for plumbers, roofing SEO, SEO for moving companies, SEO for flooring companies, SEO for solar companies and equipment rental SEO. We also have pages for law firm SEO, SEO for dentists, electrician SEO, HVAC SEO, landscaping SEO and SEO for contractors, as well as restaurant SEO, SEO for real estate agents and SEO for chiropractors. Each page covers how customers in that trade search and what we do about it.
Ready to Talk?
Tell us about your business and your search engine optimization goals using the form below, or call us. We will look at your site and let you know what we would do first.
Our SEO Services
Site Auditing
We use premium SEO tools to find technical errors, like indexation issues, missing meta tags, and 301 redirect loops. Next, we'll check to see if you're actually ranking for what you should be ranking for. If you're not, we'll explain what must be done to make it happen.
We use Google Trends, SEM Rush, Uber Suggest, Answer the Public, Google Suggest, Google's Keyword Planner, Social Forums (Quora and Reddit), and common sense to find high-quality keywords.
Content Creation
Copywriting, videos, infographics, newsletters, blog posts, images--we do it all!. By utilizing a variety of different mediums, we create comprehensive content plans that keep users coming back for more.
SEO-friendly websites provide easily-accessible value to users. That's why we'll improve your site's architecture, meta data (title tags, meta description, and heading tags), internal linking strategy, and copy.
Custom Reporting
We deliver custom SEO reports to all of our clients on a monthly basis. We believe in full transparency. That's why when you sign with us, we'll make sure that you are aware of what's working and what needs improvement.
Link Building
Our link building initiatives are primarily content-based. People only link to informative content; therefore, we ensure that the content you produce is top-notch. We only employ white-hat tactics, such as social media and skyscraper promotion.
Client Testimonials
Keyword Performance has taken our SEO and Social Media marketing to the next level! Tommy, Stefania, Tony and the whole team are fantastic to work with. They are reliable, passionate and work on the cutting edge of a rapidly changing industry!
Trevor Furrer – Managing Partner
Riverhouse Hospitality
We used these guys to build our website and do a year of SEO with us as well as Facebook posts and PPC. Everybody on their team is really great to work with. They did an excellent job with the website which we get compliments on all the time and the website is ranking well in Google searches. We appreciate everything they’ve done for us!
Jared Coggins – Owner
Paladin Property Management
Tommy and his team have demystified SEO for me (it's an ongoing project) and taken my health care company to the next level. The performance of my GMB, organic search results, PPC and Google Ads are a reflection of their diligence in mastering ever-changing Google, and the personal hand-holding to maximize my blogs and website pages. They offer wise counsel and sound advice making recommendations to meet the unique needs of my business. Thanks to my 2 close colleagues who recommended him.
Chaye Lamm Warburg – Founder / Director
POTS
If you are looking for an SEO and/or digital marketing company look no further! I can not recommend Tommy and the team enough especially for those starting off from scratch in a specific market. My company I work for is a niche business and takes a lot of learning to understand our market Keyword Performance learned and met our needs in a second. Keyword Performance is the best by far no questions asked.
Geoffrey Yasevac
Sachem Lending
The cost to benefit ration we received from Keyword Performance exceeded that from other web developers we researched. They provided us with a modern, functional site that looks great and works great. I would certainly recommend them for your web development/redesign needs.
Thomas Fleckenstein
Jarvis Surgical
I have been using Keyword Performance for 12 years now and Tommy is great. He is always able to break down the details for me so I understand how the different campaigns work and we have has excellent results. Cant say enough good things about these guys!
Greg Kenney – Manager
Portable Garage Depot
Keyword Performance is a customer driven company. They make you feel like your their only customer and always seem to put your needs first. They are helpful and always ready to lend a hand.
Kate Nadeau, Marketing Director
mk North America
This is probably the best investment I've made since I opened the business and I have really enjoyed the interactions I've had with Tommy and his staff. Truly a pleasure to deal with them.
Frank Duncan, Owner
Middletown, CT
Keyword Performance is the best! Tommy is great to work with, and he is very passionate. The staff is very professional. I would recommend Keyword to anyone that has digital marketing needs.
Innovative Restorations Inc.
Wallingford, CT
I contracted Keyword Performance to create my website and boost my presence in organic search. I am very satisfied with the results considering the great competition. It's been a pleasure working with Tommy and his crew, everybody is very professional. If you are interested in great results...You're in good hands.
Gabriel Hagischi, Owner
All American Locksmiths
After trying several search engine optimization companies and spending way too much for little to no results, I found Keyword Performance, LLC. This SEO company is the real thing. They are ethical, professional and they get great results within my budget. You won't be disappointed!
Peter Petruzelo, Owner/Principal
Petruzelo Insurance
Keyword Performance is a great SEO/Web development company to work with. Tom Lee and his team are honest, dedicated, and always have our company’s best interests in mind. The quality of their customer service is superb. They go above and beyond and they tailor their support for our specific needs.
Robert Mitchell, President & Owner
ASGCT
Working with Keyword Performance has been great. My website's organic traffic has vastly improved and I have been able to cut spending on paid advertising. They are a trustworthy company that stays up to date with best practices. There are a lot of scammers out there that will take your money and run, happy to report that this is not the case with KP.
Jessica Grant, Marketing Manager
New Haven, CT
My company has used Keyword Performance for a little over a year. In that time we have seen tremendous growth in our web traffic. We really appreciate the thought and effort that goes into helping us build our campaigns. KP works hard to understand our business and how they can help drive more traffic to it.
Hunter Tweed, President
Cheshire, CT
Do You Want More SEO Traffic?
Call us now, or complete the form, and we'll get back to you within 48 hours.