logoCustom Copywriting Services That Will Get You Noticed
Good copywriting makes it clear what you do, who it is for and why someone should choose you. Our writers research your customers, learn your voice and write words that read well to people and make sense to search engines.
We write for websites, blogs, landing pages, email, press releases, product descriptions and print. Every project starts with a conversation about your goals, and we revise until it sounds like you. To start a project, contact us.
Our writing follows Google’s guidance on helpful, people-first content.
Why the Words Matter
Visitors decide quickly whether a page is for them, and good copywriting makes that decision easy. Clear, specific copy tells them they are in the right place and what to do next. Vague copy, full of general claims, sends them back to the search results. The words on your site also tell search engines what you offer, so good writing helps people find you and helps them act once they arrive.
How We Approach Copywriting
Every copywriting project begins with learning your business. We talk with you, review your existing materials, study your customers and look at what competitors say. Then we agree on a voice and a message, write a draft and revise it with you until it is right. When search matters, we use research to choose the phrases people actually use and place them naturally in headings and text.
What We Write
Our copywriting covers the full range of marketing copy. We write website pages, landing pages, emails and print pieces, along with specialized work such as blog writing services, press release writing services, product description writing services and web and sales copywriting services. Each type has its own purpose, and we write each one with that purpose in mind.
Writing for People and Search Engines
The best SEO copywriting is first of all useful. We answer the questions your customers ask, organize pages with clear headings and keep sentences plain. Writing is done by people, edited for accuracy and checked against your facts, so it never reads like filler. Strong pages earn trust with visitors, and that is what search engines are trying to reward.
Working With Us
You will know what to expect at every step of a copywriting project. We agree on the scope, share drafts on a schedule, collect your feedback and revise. If you need ongoing content, we can plan a calendar so new pages and posts go out steadily. Fill out the form below or call us to talk about your project.
Custom Copy For...
Blog Posts
When done right, blog posts can help strengthen your brand's digital identity. Our team of professional writers will help your blog become an informative hub that consumers and influencers turn to for the best tips, information, and news.
Landing Pages
If you want people to convert, then your landing page's copy must work seamlessly with its supporting imagery. When producing landing page copy, we ensure that every word, phrase, and sentence is crafted to drive visitors to the end of your conversion funnel.
Newsletters
Professionally crafted newsletters inform customers and prospective clients about all the latest happenings in your industry, and at your company. These updates can provide incentives to buy and strengthen engagement.
Press Releases
Whether you’re interested in targeting audiences in a specific area, or you want the world to know about your breaking announcement, our press release writing services will help spread the word fast. How? We provide full distribution.
Email Campaigns
We are well-versed in both Mail Chimp and Constant Contact. We know how to leverage templates and manage posting frequencies effectively. From catchy headlines to full-fledged imagery, we'll design campaigns that you've always needed.
Print Material
Marketing materials in the print format are still an important avenue for promoting your company and services. We write original copy for brochures, pamphlets, and business cards.
Client Testimonials
Keyword Performance has taken our SEO and Social Media marketing to the next level! Tommy, Stefania, Tony and the whole team are fantastic to work with. They are reliable, passionate and work on the cutting edge of a rapidly changing industry!
Trevor Furrer – Managing Partner
Riverhouse Hospitality
We used these guys to build our website and do a year of SEO with us as well as Facebook posts and PPC. Everybody on their team is really great to work with. They did an excellent job with the website which we get compliments on all the time and the website is ranking well in Google searches. We appreciate everything they’ve done for us!
Jared Coggins – Owner
Paladin Property Management
Tommy and his team have demystified SEO for me (it's an ongoing project) and taken my health care company to the next level. The performance of my GMB, organic search results, PPC and Google Ads are a reflection of their diligence in mastering ever-changing Google, and the personal hand-holding to maximize my blogs and website pages. They offer wise counsel and sound advice making recommendations to meet the unique needs of my business. Thanks to my 2 close colleagues who recommended him.
Chaye Lamm Warburg – Founder / Director
POTS
If you are looking for an SEO and/or digital marketing company look no further! I can not recommend Tommy and the team enough especially for those starting off from scratch in a specific market. My company I work for is a niche business and takes a lot of learning to understand our market Keyword Performance learned and met our needs in a second. Keyword Performance is the best by far no questions asked.
Geoffrey Yasevac
Sachem Lending
The cost to benefit ration we received from Keyword Performance exceeded that from other web developers we researched. They provided us with a modern, functional site that looks great and works great. I would certainly recommend them for your web development/redesign needs.
Thomas Fleckenstein
Jarvis Surgical
I have been using Keyword Performance for 12 years now and Tommy is great. He is always able to break down the details for me so I understand how the different campaigns work and we have has excellent results. Cant say enough good things about these guys!
Greg Kenney – Manager
Portable Garage Depot
Keyword Performance is a customer driven company. They make you feel like your their only customer and always seem to put your needs first. They are helpful and always ready to lend a hand.
Kate Nadeau, Marketing Director
mk North America
This is probably the best investment I've made since I opened the business and I have really enjoyed the interactions I've had with Tommy and his staff. Truly a pleasure to deal with them.
Frank Duncan, Owner
Middletown, CT
Keyword Performance is the best! Tommy is great to work with, and he is very passionate. The staff is very professional. I would recommend Keyword to anyone that has digital marketing needs.
Innovative Restorations Inc.
Wallingford, CT
I contracted Keyword Performance to create my website and boost my presence in organic search. I am very satisfied with the results considering the great competition. It's been a pleasure working with Tommy and his crew, everybody is very professional. If you are interested in great results...You're in good hands.
Gabriel Hagischi, Owner
All American Locksmiths
After trying several search engine optimization companies and spending way too much for little to no results, I found Keyword Performance, LLC. This SEO company is the real thing. They are ethical, professional and they get great results within my budget. You won't be disappointed!
Peter Petruzelo, Owner/Principal
Petruzelo Insurance
Keyword Performance is a great SEO/Web development company to work with. Tom Lee and his team are honest, dedicated, and always have our company’s best interests in mind. The quality of their customer service is superb. They go above and beyond and they tailor their support for our specific needs.
Robert Mitchell, President & Owner
ASGCT
Working with Keyword Performance has been great. My website's organic traffic has vastly improved and I have been able to cut spending on paid advertising. They are a trustworthy company that stays up to date with best practices. There are a lot of scammers out there that will take your money and run, happy to report that this is not the case with KP.
Jessica Grant, Marketing Manager
New Haven, CT
My company has used Keyword Performance for a little over a year. In that time we have seen tremendous growth in our web traffic. We really appreciate the thought and effort that goes into helping us build our campaigns. KP works hard to understand our business and how they can help drive more traffic to it.
Hunter Tweed, President
Cheshire, CT
Do You Want Original Copy?
Call us now, or complete the form, and we'll get back to you within 48 hours.