Web Copy

Grab Their Attention with Custom Web Copy

Why You Need Custom Web Copy

custom web copyWell-crafted web copy can do wonders for any business, and Keyword Performance customizes all content to fit our client’s specific goals and needs. Using the best technologies, we research, identify, and incorporate valuable SEO keywords and phrases to improve your website’s rankings and visibility in search engines. Our SEO content specialists will weave in high-value keywords in an effective but natural way to catch search engine attention and to prevent spamming like keyword stuffing, which can negatively affect your rankings.

Along with improved search engine visibility, our customized web content is written to be promotional yet informative as to make a good impression on target audiences. Spelling errors, poor grammar, and redundant sentences can all ruin a business’s reputation in the eyes of a consumer. Keyword Performance provides quality content backed by thorough keyword research and dynamic tagging structures.
Keyword Performance knows good web copy does the following:

  • Stays accurate. All information on your website should be correct and up-to-date. If you no longer offer a service or product, make sure your website reflects these changes.
  • Informs and persuades. Your web copy should be promotional but informational enough to effectively persuade your audience. If the content is all about you, your audience won’t be interested, but web copy can be persuasive if it addresses your consumer’s needs and focuses on how your services or products can help.
  • Anticipates the audience’s questions. This may seem a little bit like mind-reading, but effective keyword research often reveals what questions your target audience is asking. By including answers to these questions in your web copy, you can improve your search engine rankings and grow as a reputable source in your industry.
  • Organizes information cohesively. Web copy should be well-structured and organized in a linear fashion so your audience can easily follow one point to the next. It’s important to avoid awkward jumps or transitions that may jar your audience.
  • Makes a good first impression. Your web copy should be perfect. Spelling errors, missing words, or incomplete sentences are a tell-tale sign of unprofessionalism and laziness.

What Keyword Performance Can Do For You

Keyword Performance has a successful and well-established history of producing custom web content for clients in a wide range of industries. We use specifically tailored writing strategies to develop rich, keyword-centric content and tagging structures for each client. Our custom web copy services include:

  • Client Interview. We want to learn all we can about your services, products, and goals, so for each client, we conduct an interview to gain a better understanding of the business and industry.
  • Keyword Research. Our SEO content specialists research the best keywords for your custom web copy to improve the website’s search engine rankings and to better reach your target audience.
  • Content Creation. This is where the magic happens. We combine our keyword research results with well-written, original content to create effective, dynamic web copy.
  • Tagging Structures. By including the best keywords into your title, alt, and meta tags, we improve your site’s search engine rankings and make it easier for people to find your website.

Keyword Performance is ready to write custom web copy for your website! To learn more about this service, call us today at 203-284-1929 or fill out a quote form.

To learn more about our Web Copy Writing services, call: (203) 284-1929.

203.284.1929

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