If you’re a small business, you may be hearing the word “content” a lot and wondering what it means. Simply put, content marketing is a way to get your message out to would-be customers by including it in information that might be useful to them. Unlike a static one-way marketing channel such as direct mail, good content encourages interactivity and two-way communications.
Blogging done right is one of the best and easiest means of content marketing for businesses of all sizes. Companies with regular blogs can distribute their message via social media and search engines, adding valuable information on a regular basis and keeping prospects and customers engaged with your brand. Blogs are also a great way to extend your business reach and remain top-of-mind with your existing customers.
The following are some reasons you should be blogging to further your business reach.
Google Loves Blogs
There’s ample evidence to demonstrate the effectiveness of blogging. Even if you tried a blog years ago and didn’t get any traction with it, it’s worth doing it again. This time, working with experts skilled in creating targeted, quality blogs and using SEO and marketing tactics will allow your business to show up on search engines – and this detail can make or break your business reach.
According to a study by Tech Client, having a blog on your Web site will give you a 434 percent better chance of being ranked highly on search engines. Google tends to rank blogs ahead of most other types of content, so simply having fresh and regular blog posts that are picked up by Web indexing bots can move you up on the search results.
Make Your Message Shareable
When prospects read your blog posts and find information of value in them, they can then share your blog with others in their networks via social media. This can gain you more followers and a wider reach outside your immediate circle of customers. To make your blog posts more shareable, write in a personable, engaging style (NOT like a user’s manual), include photos/graphics and invite feedback from readers. Investing in Social Media Marketing is another great tactic to better brand and promote your business.
Blogs Are Fertile Ground for Keywords
A lot of search indexing today is based on keywords. Be sure you know which keywords you should be focusing on and are using them strategically in blogs. Search engines will be more likely to find you when customers or prospects search for those keywords. Once they click through to your site, you’ll have the opportunity to impress them and possibly win new business.
If you’re ready to build the blog of your dreams, let Keyword Performance help improve your search engine rankings and target your ideal audience by including only the best keywords in your web content. Contact us today to get started!