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Optimizing the Title Tag for Search Engine Optimization

What is a Title Tag?

A title tag is a piece of HTML code that describes a specific web pages content through a keyword query that a person types into a search engine. Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

View your Title Tag

You can view the title tag in the source code of a web page or at the top of your browser window. If you are interested in viewing the title tag through the source code simply click on view from the menu at the top of your browser and then click on source, open the window for full view. You will find the title tag in the head section of the source code along with your Meta description tag and Meta keyword Tag.

Here is an example of how a Title Tag is placed within the website coding:

Title Tag

What should your Title Tag contain?

Consider your Title Tag as a representation of your core keywords of the most important services and offerings. Depending on what product or service you are providing make sure that your core keywords stand out in the title of your index page before anything else. If you are promoting several products and services always remember to utilize the title tag on each individual URL for its specific keyword(s) and keyword phrases.

You can brand your company's name through keyword density in the Title tag as well. By including your company name you can establish popularity for branding your company for specific products and services that you offer. With popularity the name of your company can become a regular search term within the search engines.

How long should your Title Tag be?

Realizing the importance of a Title Tag when optimizing a site it is important that you consider the length of characters being included within this tag. In the opinion of Keyword Performance we feel that title tags should span no less than six words and no more than twelve which result in about a range of fifty to eighty characters, this includes spaces, hyphens, commas, etc. This will allow the search engine to utilize this information effectively. You do not want to over kill the keyword density by cramming in to much information that a search engine may look over.

Making a title tag long is not necessarily a bad thing but if you offer multiple products or services do not feel you have to cram all the keywords in one tag because you are in fear of something being missed by a search engine. Obviously you have other web pages built into your site with the specifics and can utilize the title tag for that specific offering on that particular page. Each search engine only reads so far through each title tag anyways as you can see when you pull up a search. For an average person using a search engine having too many phrases can sometimes be confusing by the way the search result is displayed. Remember building a strong title tag will increase your visibility on multiple search engines.

Keyword Performance hopes you have found this information a helpful tip in building an effective search engine optimization marketing strategy. Feel free to utilize any other information within our website to help with a better understand and maximize your search engine performance.

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