Using SEO for your site can give you a boost in terms of traffic and possibly even customers. However, there are some things that you’ll want to avoid when it comes to SEO. Here are a few common mistakes that people make when it comes to SEO strategies.
It’s important to use keywords on your site, however, using too many can be detrimental to your SEO campaign. You might wonder why that is. After all, shouldn’t more keywords be better? If you overuse a word, though, you may be red flagged. Effectively, your article looks spammy and won’t get as many links or shares.
Not Focusing on Keywords
Just as dangerous as keyword stuffing is not focusing on any keywords at all. If you go off on tangents or try to deliver too many diverse topics within one post, then you’re likely to not get much in the way of traffic. Instead, choose one particular topic to focus on per post and stick to it.
Grammar or Spelling Errors
It’s always important to watch out for grammar and spelling errors with any content that you create. Excessive errors can make the content hard to read and also cause people to navigate away from the page. Anything that diminishes the user’s experience will actually rank lower on Google’s SERPs. This means that you want to provide the best content possible.
Websites without a Responsive Design
These days, many people browse the Internet on their smartphones or tablets rather than at a desktop computer. This means that if you want your website to be competitive with others, you need to make it viewable on a mobile device.
Leave a robots.txt File Open for Crawling
This can result in serious privacy issues, which means that it’s important to take the time to learn about managing robots.txt files. By leaving your site entirely open, search bots can access and crawl every web page on your site, including admin, login, and cart pages. If you leave this open, you can lose your site entirely through a data breach.
Overall, you want a clean site with immersive content that users will like. If you’re interested in improving your site’s SEO, then consider giving us a call to ask how we can help.