The trends that you see on social media change from month to month and year to year. There are some sites, like Pinterest, that become more prominent and then there are other sites, like Myspace, that go out of style. Now, we’ve taken a closer look at the trends that have helped shape the social media of 2016.
The Internet has sped up news immensely, and now users are expecting faster and faster responses. Consumers now expect to receive faster and faster responses on Twitter and Facebook when they reach out to companies. In fact, 70% of Twitter users expect a response from brands they reach out to and 53% of users want a response in less than an hour. This means it’s more important than ever to monitor your social media feeds to give timely responses to your customers.
Social Media Platform Shift
Before now, there have been three major movers on social media: Facebook, Twitter, and LinkedIn. All of these platforms largely perform similar functions—but for a different market. Now, though, there are other platforms to consider. Instagram and Snapchat, in particular, have become much more widely used. And Instagram is also grabbing a foothold in terms of social media.
Mobile Devices and Apps Are Becoming More Important
Mobile devices are becoming more and more important in our daily lives. More specifically, apps play a huge role when it comes to social media—and making sure that your site and the images you post look good on a mobile device is important. Users visit apps on their phone in order to view content, so it’s crucial that what you post on social media looks just as good on a phone as it does on a computer.
When it comes to social media, knowing what trends are emerging allows you to stay ahead of the game. Knowing which platforms may become more prominent over time gives you a chance to “start early” so that you already have a strong base when that platform really takes hold.