During the holiday season, you may be busy with friends and family, but it’s also a great time to think about your business. If you do any kind of social media, using the holiday season is a great way to connect with customers.
Create Seasonal Posts and Blogs
One of the most important things you can do for your social media, whether it’s Facebook, Twitter, or Pinterest, is to make your content seasonal and relevant to the time of year. When customers search for things, they largely look for content that affects them at the time. For example, if it’s around the New Year, people may be searching for New Year’s Eve party ideas, or items to help stock their own New Year’s Eve party. They may also be looking for tips to keep their New Year’s resolutions, or they may be looking for New Year’s sales.
Most things can be made seasonal in some way if you think of the correct spin to put on it. For example, if you own a business that sells wine, then consider writing about different holiday drinks you can craft for a blog post. If you have a business that focuses on electronics, then consider talking about the top holiday movies to watch online.
How Seasonal Content Impacts Social Media
Whether they’re blog posts or Facebook posts, people are looking for content that relates to them on the day that they look at these entries. Your readers don’t necessarily want to read about top summer vacation spots in the dead of winter. By that same token, you shouldn’t necessarily cover holiday gift ideas when it’s July.
Seasonal content can help drive customers to your site, and can then keep them engaged after the holidays are over. By using seasonal content, you can keep viewers more interested, and help build your audience.
Social Media Specialists
While timely content is important, managing your social media feeds can be time-consuming. If you’re interested in finding someone to manage your social media feeds, then consider Keyword Performance. We create blogs, manage Pinterest accounts, and also manage Facebook pages for our clients. Give us a call today to learn how we can help you.