logoWhat is Pay-Per-Click Advertising?
Pay-per-click advertising puts your business in front of people who are searching for what you offer right now. It can bring in leads quickly, but it can also use up a budget fast when campaigns are set up carelessly. Our pay per click management team builds and manages paid campaigns with a clear goal for every dollar and shows you what each one is doing.
Our pay per click management plans around your goals, builds the campaigns, watches them closely and adjusts as we learn. You get regular reports in plain language, so you always know what was spent and what it produced. If you would like help with paid search or paid social, contact us.
We manage campaigns directly in Google Ads, and you can see the account at any time.
How Pay-Per-Click Works
With pay-per-click advertising you bid for a place at the top of search results, on maps, on websites and in social feeds, and you pay when someone clicks your ad. Platforms decide which ads to show based on your bid and on how relevant and useful your ad and landing page are to the person searching. That means the cheapest path to good results is not simply a bigger budget. It is a campaign that matches what people want and sends them to a page that delivers.
Where We Start
Before we spend anything on pay per click management, we agree on what a good result looks like for your business. For example, that might be phone calls, form submissions, store visits or online sales. Then we make sure tracking is in place so those results are counted properly. Our analytics and conversions work sets up call tracking, form tracking and goals, so decisions are based on real leads and not on clicks alone.
Building Campaigns That Match Intent
Good pay per click management starts with research into the words your customers use and group them into tightly focused ad groups, so each ad speaks directly to the search. We also build negative keyword lists from the start to keep your ads away from searches that will never become customers. Ad copy is written and tested in versions, and every ad points to a landing page that continues the same message. Our Google Ads PPC services cover this build, and our conversion rate optimization services help the landing page turn more of those visits into leads.
Pay Per Click Management Week to Week
With pay per click management, a campaign is never finished. We review search terms, adjust bids and budgets, pause what is wasting money and put more behind what works. In other words, we do not leave accounts on autopilot. If you already run ads and are not sure they are working, our PPC consulting services can review your account and tell you plainly what to change.
How Paid Search and SEO Work Together
Pay per click management gives you speed. SEO, on the other hand, builds visibility that keeps working after the budget stops. The two share keyword research and learn from each other, because the ads show which phrases bring in real inquiries and which pages convert. Many businesses do best with a mix, and we help you decide how much of each makes sense.
Honest Reporting
Each month our pay per click management report shows what you spent, what it produced and what we plan to do next. Costs and results depend on your industry, your area and your competition, so we do not promise a specific number of leads. Instead, we promise careful work and clear answers. To talk about your goals, use the form below or call us.
Our PPC Services
Google Ads
We realize that building a strong ad presence requires more than just bidding on broad match keywords. Our campaigns are strategically designed around your unique sales goals. We build out comprehensive negative keyword lists so your money does not go to irrelevant traffic. We also employ broad match modifiers to capture phrases that matter most.
Keyword Research
Our team does keyword research from scratch, which lets us build performance with an effective approach. We utilize the top industry tools to build a comprehensive plan for your pay-per-click campaigns, allowing the highest visibility rate for your targeted audience. This allows us to build a cost-effective solution that maximizes your company’s overall ROI.
Account Management
We will manage your ad campaigns to assure the best performance possible, keeping your presence and terminology up-to-date with the most relevant keywords in your market. In addition, we will alert you to rising costs of ad placement. That way, you can make the best decisions about how to spend your dollars. We offer pay-per-click bid management for both small businesses and large corporations.
Social Ads, Reporting and Landing Pages
Facebook Advertising
Everyone knows that social media is becoming more and more popular. Billions of people check statuses, chat with friends, and browse advertisements on a daily basis. Fortunately, we know how to leverage Facebook ads correctly. By building and optimizing your Facebook campaigns, we'll be able to increase your company's visibility and bottom line.
Custom Reporting
Keyword Performance can help you achieve your goals for success. We do not use automated programs or let campaigns run on autopilot. Instead, our team uses your monthly report to identify and determine the next steps for your business goals. We promise to give your campaigns the attention they deserve.
Conversion Rate Optimization
If you're investing in paid search, then your landing pages should serve the intent of the user. We understand that more conversions lead to a higher quality score, which in turn, leads to higher return on investment (ROI). That's why we use heat maps and years of experience to set your landing pages up for success.
Client Testimonials
Keyword Performance has taken our SEO and Social Media marketing to the next level! Tommy, Stefania, Tony and the whole team are fantastic to work with. They are reliable, passionate and work on the cutting edge of a rapidly changing industry!
Trevor Furrer – Managing Partner
Riverhouse Hospitality
We used these guys to build our website and do a year of SEO with us as well as Facebook posts and PPC. Everybody on their team is really great to work with. They did an excellent job with the website which we get compliments on all the time and the website is ranking well in Google searches. We appreciate everything they’ve done for us!
Jared Coggins – Owner
Paladin Property Management
Tommy and his team have demystified SEO for me (it's an ongoing project) and taken my health care company to the next level. The performance of my GMB, organic search results, PPC and Google Ads are a reflection of their diligence in mastering ever-changing Google, and the personal hand-holding to maximize my blogs and website pages. They offer wise counsel and sound advice making recommendations to meet the unique needs of my business. Thanks to my 2 close colleagues who recommended him.
Chaye Lamm Warburg – Founder / Director
POTS
If you are looking for an SEO and/or digital marketing company look no further! I can not recommend Tommy and the team enough especially for those starting off from scratch in a specific market. My company I work for is a niche business and takes a lot of learning to understand our market Keyword Performance learned and met our needs in a second. Keyword Performance is the best by far no questions asked.
Geoffrey Yasevac
Sachem Lending
The cost to benefit ration we received from Keyword Performance exceeded that from other web developers we researched. They provided us with a modern, functional site that looks great and works great. I would certainly recommend them for your web development/redesign needs.
Thomas Fleckenstein
Jarvis Surgical
I have been using Keyword Performance for 12 years now and Tommy is great. He is always able to break down the details for me so I understand how the different campaigns work and we have has excellent results. Cant say enough good things about these guys!
Greg Kenney – Manager
Portable Garage Depot
Keyword Performance is a customer driven company. They make you feel like your their only customer and always seem to put your needs first. They are helpful and always ready to lend a hand.
Kate Nadeau, Marketing Director
mk North America
This is probably the best investment I've made since I opened the business and I have really enjoyed the interactions I've had with Tommy and his staff. Truly a pleasure to deal with them.
Frank Duncan, Owner
Middletown, CT
Keyword Performance is the best! Tommy is great to work with, and he is very passionate. The staff is very professional. I would recommend Keyword to anyone that has digital marketing needs.
Innovative Restorations Inc.
Wallingford, CT
I contracted Keyword Performance to create my website and boost my presence in organic search. I am very satisfied with the results considering the great competition. It's been a pleasure working with Tommy and his crew, everybody is very professional. If you are interested in great results...You're in good hands.
Gabriel Hagischi, Owner
All American Locksmiths
After trying several search engine optimization companies and spending way too much for little to no results, I found Keyword Performance, LLC. This SEO company is the real thing. They are ethical, professional and they get great results within my budget. You won't be disappointed!
Peter Petruzelo, Owner/Principal
Petruzelo Insurance
Keyword Performance is a great SEO/Web development company to work with. Tom Lee and his team are honest, dedicated, and always have our company’s best interests in mind. The quality of their customer service is superb. They go above and beyond and they tailor their support for our specific needs.
Robert Mitchell, President & Owner
ASGCT
Working with Keyword Performance has been great. My website's organic traffic has vastly improved and I have been able to cut spending on paid advertising. They are a trustworthy company that stays up to date with best practices. There are a lot of scammers out there that will take your money and run, happy to report that this is not the case with KP.
Jessica Grant, Marketing Manager
New Haven, CT
My company has used Keyword Performance for a little over a year. In that time we have seen tremendous growth in our web traffic. We really appreciate the thought and effort that goes into helping us build our campaigns. KP works hard to understand our business and how they can help drive more traffic to it.
Hunter Tweed, President
Cheshire, CT
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