We’ve made a list of the top 3 things your marketing plans should include for 2020.

We hope you enjoy the infographic below as well! Feel free to share it and spread the word to your peers!

Social Media Keeps Growing

Social media continues to grow as an important factor in how brands connect with their customers. We’re seeing the heavyweights grow their business focus with more tools to boost engagement with users and there are new entrants in the space all promising to create focused online communities where brand awareness and a business’s online presence can thrive.

KEY TAKE AWAY: Find the social channels your target audience and customers are using most and excel on that platform. Not every business needs a presence on every social channel.

Video Takes Center Stage

Video has exploded onto our online world in the last few years. With video making up most Internet traffic today, there’s no doubt that it should be a part of your strategy in 2020. It’s far more than just an outlet for at-home video-makers to create content they hope gets noticed. Today, video at every stage of the customer journey and the sales funnel is proving profitable and effective.

KEY TAKE AWAY: As you start getting viewers, take notes on which formats (live video, staged productions, news-style videos) are getting the most attention and build from there.

User Experience is More Important than Ever

We wouldn’t be an SEO & Web Design company without offering our thoughts on the importance of UX when it comes to digital marketing. In fact, never before has there been more of a need to build and design sites that can be seen and digested across screens and platforms than right now. The devices of tomorrow have screens of all sizes – from giant monitors to smartwatches and some that use only voice and sensors to interact. This is coupled with demands for clean, minimalistic designs and extreme personalization.

KEY TAKE AWAY: If you’re building new or updating your online properties, it’s important to keep the future in mind and strike a balance between what users are demanding and what they’re not even aware they’ll need in the future.

At Keyword Performance we offer years of expertise and focused guidance for all your online marketing initiatives and want you to start the New Year off right. Have questions? Need help putting your plans into action? Get in touch today!

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Get Visual and Add More Images

Shoppers today are very visual, and will often search by Google Image Search rather than with words when they’re looking for specific products they want to buy. If your business operates in the world of e-commerce, good product images accompanied by product details in text form may be just what it takes to grab the attention of shoppers…and search engines.

According to Pratik Dholakiya writing for Search Engine Journal, Google image searches make up 25.2 percent of all Google searches (and, astonishingly, over 900 percent more searches than Bing). While this means that yes, three-quarters of Google searches are still non-visual and text-centric, that 25.2 percent becomes particularly important when you’re selling clothing, jewelry, home goods, sporting goods, furniture, or food-related products.

Use Images to Increase Your Market Share

With optimizing images for search, it’s not just about customers who are looking for your brand. It’s about falling into the path of customers looking for your competitors. The idea is that while shoppers are online clicking through and viewing image results for the keyword terms they have searched, that they will stumble upon your product and be so enticed by the imagery that they’ll want to buy your product instead and click through to your site to make the purchase.

Get Your Image Optimization Right

Parking a lot of photos on your Web site isn’t enough however. You need to optimize them properly if they’re to boost your SEO, according to Shopify’s Mark Hayes.

“Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low,” he wrote. “It’s also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.”

Hayes recommends that e-commerce Web sites name their images descriptively and in plain language (and using relevant keywords, since search engines not only crawl the text on your webpage, they also crawl your image file names), provide simple product descriptions for images, choose image dimensions wisely and reduce the file sizes so they load easily, choose the right file types and use image sitemaps effectively. Most importantly, test your images after you’ve chosen them, and use caution when using content delivery networks.

Use More Than One Image

Using multiple professional images of a product not only gives you more opportunities to improve your SEO, it helps your customers feel confident about their buying decision. A consumer psychology infographic prepared by Vouchercloud noted that 92.6 percent of people said that visuals are the top influential factor affecting a purchase decision.

More photos and graphics can help search engines help your customers (and future customers) find you. It’s fast and relatively inexpensive way to improve your SEO today.

At Keyword Performance, we help companies optimize their image search strategies to improve SEO rankings and become more visible to online shoppers. We pride ourselves on using thorough SEO research and the best keyword tools to develop effective content. We work closely with every client to accurately align with the company and its services.

Interested in improving your search results? Let’s chat!

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