Online Marketing Articles

Keep Your Message Short and Sweet

People often don’t have the time to read long articles and blog posts. They would much rather watch a brief video that contains the same information. A video will likely get many more clicks and shares than written content. Start by thinking about what you’ll say and practice so the end result is concise and natural. Short-form formats such as YouTube Shorts, Instagram Reels and TikTok are built for exactly this.

Help Viewers Understand Your Company’s Products or Services

People want to know how a product or service works and what it can achieve before they spend money on it. When someone is trying to choose between products offered by two or more companies, video can provide valuable information that guides their decision-making process. A video showing what your company’s product or service can do or demonstrating what sets it apart from others is something that will carry more weight than just a written description that at most is glanced over quickly. That means, it will be more likely to lead to a purchase. 

Create an Emotional Connection 

People are drawn to interesting and compelling stories. With video, you can share facts about your business while appealing to viewers on an emotional level. An emotional response can even leave viewers more inclined to make a purchase from your company.  Touching family moments, personal triumphs, and other poignant images and stories can tug at heart strings. Video testimonials from satisfied customers can also be powerful. 

Increase Clicks and Conversions

With so much content available online, it can be challenging to get people to click on emails and stay on webpages for long. Video tends to appeal to people much more than written content and it keeps them engaged longer – which translates to more time spent on the page. This can lead to higher placement in search engine results pages, more backlinks on your website, increased conversions, and higher revenue. 

Encourage Sharing of Content

When videos are interesting, entertaining, funny, or appealing for some  reason, viewers will want to share them with family and friends. Creating compelling video content can help you garner interest naturally on multiple social media networks is a goal to set for this year as you create your video lineup.

Learn More about Video Marketing

Keyword Performance is a search engine optimization and digital marketing company based in Connecticut and serving clients across the globe. We follow SEO best practices to increase online traffic and engagement and help to boost conversions in an ethical way. Our team can work directly with you to create videos, as well as blogs, newsletters, infographics, and other forms of content. Contact us today to learn more!

YouTube’s Creator help pages explain what the platform itself recommends.

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Today, however, the stakes are much higher. To survive, companies need to focus on the customer experience. This means having every possible iteration of interactions possible with your organization.

• What does the customer see when they log onto your site? Can it be viewed on a mobile device?
• What do they encounter when they make a call out to you? 
• What’s their social media experience?

Is your organization anticipating their needs and meeting them in advance, or behaving reactively and only providing attention when a crisis or a problem pops up?

It’s About Touchpoints

For a strong customer experience, companies need to be managing every possible touchpoint with the customer and ensuring the experience is stellar. If a customer visits your Facebook page, they’re going to want to see relevant and recent posts. If they call your main phone number, they’re not going to want to find a lot of irrelevant self-service gibberish to get through. If they’re looking to solve their own problems, you need to have the content available on your website and every other place they might seek you.

Content Marketing is Customer Support

In this way, it’s apparent that effective content marketing is a critical element of the customer experience. Content Marketing Institute’s Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends – North America uncovers that more than half of respondents (51 percent) say their brands provide customers with an optimal customer experience across the engagement journey and say their content marketing is extremely or very successful. On the flip side, less than one-third (29 percent) of the participants rated their content marketing highly.

The truth is that customers like to find their own answers and there are a variety of ways to do that. It might be through news or social media. It might be direct Web searches or using mobile apps. It might be through YouTube, or family and friend recommendations or local listings. In all these places, there is an appropriate place for fresh and compelling content. A chance to write in your brands voice and get messaging across in the way you’d like it to be portrayed. Companies that don’t provide this relevant and local content risk getting left behind.

Professional Content is Our Business

The bottom line is that content is too critical to the customer experience and the marketing strategy today to leave to chance. If you don’t have the resources to produce fresh and innovative content in-house, we are the SEO professionals to help you.  At Keyword Performance we can help you develop a unique content marketing strategy – and the content to make it work. Reach your long-term SEO goals and start driving visitors to the places where they belong.  Get a FREE SEO CONSULTATION!

Our content strategy services help you plan content that supports your customers at every step. Our blog writing services can then turn that plan into regular, helpful posts.

The post Content Marketing is Customer Service: You Can’t Have One without the Other! appeared first on Keyword Performance.