logoWhat Is Link Building?
Link building is the process of earning high-quality backlinks from relevant, authoritative websites to strengthen your site’s credibility in search engines.
Search engines use links as trust signals. When reputable websites link to your content, it signals authority, relevance, and value — helping improve rankings, visibility, and long-term organic growth.
At Keyword Performance, we approach link building strategically and ethically. With over 20 years of digital marketing experience, we focus on relevance, quality, and sustainability — not shortcuts or risky tactics.
Our link building services include:
- Manual outreach to relevant websites
- Blogger and publisher partnerships
- Curated, high-quality placements
- Strategic anchor text management
- Authority gap analysis
We do not use automated spam tools, link farms, or manipulative tactics. Every placement is researched, vetted, and aligned with your brand and SEO strategy.
When done properly, link building strengthens:
- Keyword rankings
- Domain authority
- Competitive positioning
- Long-term search visibility
- AI-driven trust signals
If your website has strong content but isn’t ranking as expected, authority may be the missing piece.
Our Link Building Services
Manual Link Outreach
Our manual outreach process is fully personalized and research-driven. We identify relevant websites, vet quality standards, and conduct strategic outreach to earn contextual backlinks that support long-term SEO growth.
Blogger Outreach
We build relationships with industry bloggers and publishers to secure editorial placements that are relevant, natural, and authority-building. Quality always comes before quantity.
Curated Link Building
Our curated link building focuses on selective, high-authority placements that strengthen your domain without risking penalties. Every opportunity is vetted for relevance and credibility.
Authority & Link Gap Analysis
We analyze competitor backlink profiles to identify opportunities, authority gaps, and strategic targets that can improve your ranking position in competitive markets.
Anchor Strategy & Link Profiling
We carefully manage anchor text distribution and link diversity to maintain a natural backlink profile that protects your rankings and supports sustainable growth.
Ongoing Monitoring & Reporting
Link building doesn’t stop after placement. We monitor link health, track authority growth, and provide transparent reporting so you can see measurable progress.
Client Testimonials
Keyword Performance has taken our SEO and Social Media marketing to the next level! Tommy, Stefania, Tony and the whole team are fantastic to work with. They are reliable, passionate and work on the cutting edge of a rapidly changing industry!
Trevor Furrer – Managing Partner
Riverhouse Hospitality
We used these guys to build our website and do a year of SEO with us as well as Facebook posts and PPC. Everybody on their team is really great to work with. They did an excellent job with the website which we get compliments on all the time and the website is ranking well in Google searches. We appreciate everything they’ve done for us!
Jared Coggins – Owner
Paladin Property Management
Tommy and his team have demystified SEO for me (it's an ongoing project) and taken my health care company to the next level. The performance of my GMB, organic search results, PPC and Google Ads are a reflection of their diligence in mastering ever-changing Google, and the personal hand-holding to maximize my blogs and website pages. They offer wise counsel and sound advice making recommendations to meet the unique needs of my business. Thanks to my 2 close colleagues who recommended him.
Chaye Lamm Warburg – Founder / Director
POTS
If you are looking for an SEO and/or digital marketing company look no further! I can not recommend Tommy and the team enough especially for those starting off from scratch in a specific market. My company I work for is a niche business and takes a lot of learning to understand our market Keyword Performance learned and met our needs in a second. Keyword Performance is the best by far no questions asked.
Geoffrey Yasevac
Sachem Lending
The cost to benefit ration we received from Keyword Performance exceeded that from other web developers we researched. They provided us with a modern, functional site that looks great and works great. I would certainly recommend them for your web development/redesign needs.
Thomas Fleckenstein
Jarvis Surgical
I have been using Keyword Performance for 12 years now and Tommy is great. He is always able to break down the details for me so I understand how the different campaigns work and we have has excellent results. Cant say enough good things about these guys!
Greg Kenney – Manager
Portable Garage Depot
Keyword Performance is a customer driven company. They make you feel like your their only customer and always seem to put your needs first. They are helpful and always ready to lend a hand.
Kate Nadeau, Marketing Director
mk North America
This is probably the best investment I've made since I opened the business and I have really enjoyed the interactions I've had with Tommy and his staff. Truly a pleasure to deal with them.
Frank Duncan, Owner
Middletown, CT
Keyword Performance is the best! Tommy is great to work with, and he is very passionate. The staff is very professional. I would recommend Keyword to anyone that has digital marketing needs.
Innovative Restorations Inc.
Wallingford, CT
I contracted Keyword Performance to create my website and boost my presence in organic search. I am very satisfied with the results considering the great competition. It's been a pleasure working with Tommy and his crew, everybody is very professional. If you are interested in great results...You're in good hands.
Gabriel Hagischi, Owner
All American Locksmiths
After trying several search engine optimization companies and spending way too much for little to no results, I found Keyword Performance, LLC. This SEO company is the real thing. They are ethical, professional and they get great results within my budget. You won't be disappointed!
Peter Petruzelo, Owner/Principal
Petruzelo Insurance
Keyword Performance is a great SEO/Web development company to work with. Tom Lee and his team are honest, dedicated, and always have our company’s best interests in mind. The quality of their customer service is superb. They go above and beyond and they tailor their support for our specific needs.
Robert Mitchell, President & Owner
ASGCT
Working with Keyword Performance has been great. My website's organic traffic has vastly improved and I have been able to cut spending on paid advertising. They are a trustworthy company that stays up to date with best practices. There are a lot of scammers out there that will take your money and run, happy to report that this is not the case with KP.
Jessica Grant, Marketing Manager
New Haven, CT
My company has used Keyword Performance for a little over a year. In that time we have seen tremendous growth in our web traffic. We really appreciate the thought and effort that goes into helping us build our campaigns. KP works hard to understand our business and how they can help drive more traffic to it.
Hunter Tweed, President
Cheshire, CT
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