If you’re releasing a new product, whether it’s a book, a new gadget, or something else entirely, you want your customers to know about it. Not only that, but you want to show off your company in the best light when changes are made to the structure of your business. This is exactly what press releases are good for.
What are Press Releases?
Press releases are a branding tool that help with indirect sales. Not only will they engage customers, but they’ll also help “get out the word” about new items. They usually consist of a descriptive summary and a captivating logo and headline. Since press releases are often released online, they also incorporate SEO keyword research that helps get them “picked up” more easily.
Importance of Press Releases
Press releases are more important than ever in this modern age. Because news is being released faster than ever, having materials on hand for the press to use quickly may mean the difference between someone covering the story and someone passing it over for something else.
Press releases can announce a new product or service, improve your brand’s image, or help drive interest with your audience. In addition, an online press release may go viral if people begin to share it on social media.
Press releases also have the ability to improve your SEO. With online press releases, you can add keywords that may be able to help you get higher in the rankings, and improve your site SEO overall.
Press Releases for Your Business
If you’re interested in a press release for your business, then Keyword Performance can help. Not only will we create custom press releases for your company, but we’ll target keywords that will help boost your press release. Give us a call today to find out how we can help you.