The rise of video marketing and media has been monumental over recent years. YouTube has reigned highly as one of the top social media channels and more and more businesses are including video within their marketing plans.
Why is video such a hit and isn’t TV slumping in consumer popularity? While consumers are steering away from cable television, they’ve refocused their interest on streaming video through services like Netflix and Hulu. Likewise, many people are favoring videos over images when it comes to their web content on social media, hence the rise of video apps like Vine, Periscope, and the multi-purposeful Snapchat.
If you haven’t worked video into your marketing strategy yet, here are three simple tips for using video to your business’s advantage.
- Have the video capture the audience’s attention straight from the beginning. In reality, you only have eight seconds to hold a viewer’s interest before they move on to a funny cat video. So how can you create captivating video that competes with the likes of keyboard-playing cats? Use engaging content and speakers. Instead of starting with a monotone speaker saying, “Today, we will be discussing different kinds of pasta,” use a speaker with some energy and emotional inflection and start with something more interesting like a fun fact or a joke: “What do you call a fake noodle?: An im-pasta!” This way, your video is capturing the attention of the audience, breaking the ice with some light-hearted fun, and hopefully keeping them interested in seeing the rest of your video.
- Keep your video short and informative. The longer your video, the less likely your viewer will watch the whole thing. If you are making an online ad, keep it between 15 and 30 seconds. If you are creating a how-to tutorial, keep it short and concise. This also means getting the meat of your message in as little time as possible, so make sure you carefully edit and organize the script of your video to pack a powerful punch.
- Use video for multiple purposes. While the most common integration of video media into a marketing strategy is through advertisements, video can also be incorporated into your business’s content marketing strategy. For example, if you run a deck construction company, create a video explaining tips for staining your deck, or create a video of a DIY deck decoration project for an upcoming holiday. While these videos are informational and fun, you can also sneak in a call to action at the end and add a promotional twist.
For experienced video marketing services, contact Keyword Performance at 203-284-1929. We offer video marketing services for television and online advertisements, how-to videos, and about us videos as well as digital editing, teleprompter services, and professional voiceovers.
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