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We’ve been doing SEO here at Keyword Performance for a long time…long enough to have watched search engines evolve from simple keyword mat...
SEO Content Articles
How to Use Alt Text for SEO
Alt text, or alternative text, is one of the most effective but often overlooked elements of on-page SEO. This simple description serves multiple func...
What Google’s Helpful Content Update Means for Your Website
Why “Helpful Content” Is Now the Foundation of SEO Success Search engine optimization has changed again. But this time, the shift is bigger than k...
Why Experience Matters In SEO Content
Google’s emphasis on high-quality content has evolved over the years, and one of the most significant updates to its ranking criteria is the E-A-T f...
Creating Content that Aligns with Searcher Intent
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial to maintaining a competitive edge. One aspect that continue...
Content Marketing is Customer Service: You Can’t Have One without the Other!
Today, customer service means a lot more than it did 10 or even 20 years ago. Once upon a time, “customer service” meant having a 1-800 number and...
Perfect Your Content Strategy to Boost SEO
A content strategy is older than the web. Writers and publishers have been around for centuries. They report news, delight readers with fiction, and h...
Fall in Love with SEO, One Keyword at a Time
The holiday of love is upon us. On February 14th flocks of lovebirds will dash to the store or shop online. They’ll also search Google for goods and...
To Improve SEO, Look to Your Content Marketing
When you’re beginning to craft your search engine optimization strategy, it’s tempting to focus on short-term goals, but the surest way to improve...
Which Is Better for SEO: 301 or 302 Redirects?
SEO has a thousand facets. As website operators, our goal is to keep up with all of them for maximum organic ranking. However, technology changes rapi...