Content marketing has graduated from a new idea on how to distribute content and gain eyeballs, to a central artery in the functioning of any viable business today. If you’re planning your marketing budget for 2018, you’ve likely already considered how content marketing can help you fulfill goals beyond improving your reach or strengthening your brand. If you haven’t been thinking about changing or improving how to do content marketing in 2018, it’s not too late to start. Here are some of the things you should be focusing on as you plan how to win at business this coming year.
Automation is Key
So many of the tools and systems we use today are focused on making our lives easier and more convenient. You should be thinking about your content marketing this way too. While you need to dedicate resources to producing quality content and employ someone with a knack for savvy wording and know-how when it comes to putting out content that gets clicked, you don’t want to leave every process manual. There are most likely areas where things can be condensed and innovative tools can be leveraged. Schedule social posts, do keyword research and take your content to the next level with the help of many apps and tools on the market today.
Quality Still Trumps Quantity
This tried and true rule remains. You cannot write sub-standard content like a machine in hopes that it will increase your significance for potential customers or for search engines. Google doesn’t care how much you are writing after all, if no one is engaged in it, consuming it or searching for it – it will do you no good. Instead focus on the topics that pull at your audience’s heart strings – the one’s that leave them feeling good about your brand and that provide them with the insights and knowledge they are looking for. A few outstanding pieces of memorable and reference material-like content will do so much more for you in the long run than a ton of pages with just barely okay content filling the page.
Beyond Just Blogging
While blogging has been the juice behind most of content marketing success, markets and demands are evolving and today it’s simply not enough. What once only required businesses to hire a writer to come up with topics and churn out content, has turned into entire departments dedicated to strategizing and planning with a much different approach. In fact, a simple blog idea today should be transformed many different times and in many different ways to make it valuable for a company’s goals. That means rewriting it to target various audiences, promoting it using different channels and platforms, incorporating analytics and looking for ways to present the media to an audience (think video) over just the standard, boring blog and image format.
If you’re ready to succeed at content marketing or finally take the plunge and get your business goals achieved in 2018, let Keyword Performance help get you there. What we offer are logical solutions that help companies to build their brands on local and global levels. We create effective content that converts for your website and work closely with you to assure the best possible results from every piece of content we produce.
Let Keyword Performance build a tailored Internet marketing strategy for your company today. Get your free marketing consultation.