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Today, Americans turn to their mobile phones more than half the time when they use the Internet. According to Statista, 58.5 percent of Internet traffic is via mobile devices. We’re using our phones and tablets to shop, to entertain ourselves, to educate ourselves, and to work.
Connecticut customers have a plethora of choices. We’re a population-dense state in which urban shopping districts are never very far away. We’re also increasingly using our mobile devices to find what we need.
In a competitive business environment, attracting mobile customers instead of inconveniencing them can mean the difference between success and failure. For this reason, businesses of all sizes today must take a mobile-first approach with their brand engagement.
What Does a “Mobile First” Approach Mean?
Simply put, mobile-first means prioritizing the mobile experience for customers who reach out. That way, you don’t hand them results designed for desktop computers. If a customer sees crowded search results or tiny text, he or she will likely move on to the next result. There goes a customer.
In years past, the mobile experience was an afterthought. Companies added it on after they had spent most of their energy developing a desktop web experience. With most of your customers interacting with your brand on their devices, this is no longer a viable approach.
What’s Involved in a Mobile-First Approach?
At its core, a mobile-first experience is about optimizing graphics and navigation. This involves adaptive layouts that will work on a small screen. (A small, VERTICAL screen). It also involves large, clean graphics and text, plus buttons big enough for human fingers.
But it’s also about ensuring that content will load, even with a less-than-optimal cellular signal. Large photos and graphics can delay page loading. Making web surfers wait for content can also try their patience. Proper caching techniques can help reduce page load times and improve your site’s user experience. In turn, that can help raise its search engine rankings.
Mobile-First SEO & Digital Marketing in CT
In search engine optimization, most web crawlers prioritize mobile versions of a company’s content over desktop versions. This is important to understand: engines such as Google need to clearly understand your company’s website’s mobile setup. If it doesn’t, your rankings will likely suffer. (For example, avoid content that won’t play on a mobile device. Otherwise, search engines will likely sideline your site.)
Mobile-first SEO will involve understanding Google’s biggest “crawl errors”. It also means taking steps to avoid them when creating an online customer engagement experience. These common crawl errors involve site errors, URL errors, and more.
Local SEO for Connecticut Businesses
Connecticut businesses can harness the power of SEO (Search Engine Optimization) to drive traffic to their websites. SEO can also increase foot traffic through their physical doors. With localized keywords, relevant content, and mobile-friendly design, businesses can improve their visibility in search results. As a result, potential customers can find them more easily.
Rather than attempting to build mobile-first SEO for your Connecticut business from scratch, you may wish to consult with a marketing partner who understands mobile-first SEO optimization.
That’s us! Our professional staff has years of knowledge and experience in digital media and has achieved hundreds of thousands of first-page and #1 rankings on the world’s largest search engines, including Google, Yahoo, and Bing. To discuss how Keyword Performance can help boost your organic search engine rankings, call us at 203-284-1929 or visit our website.
Mobile-first starts with the build, and our web design services put it into every site we create.
Connecticut businesses can get hands-on help from our Connecticut SEO services.
Hiring an SEO firm is easier when you know what to ask.
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