logo
Keyword stuffing, the practice of filling title and meta description tags and content with lots of keywords to improve search engine rankings, is generally frowned upon. It can create a confusing experience for users and may make it difficult for them to figure out if a website includes the information they’re looking for. John Mueller of Google recently noted, however, that keyword stuffing is not a violation of Google’s webmaster guidelines.
Google’s Policy on Keyword Stuffing
According to Mueller, Google doesn’t consider keyword stuffing in title and meta description tags a problem, but the company doesn’t recommend it either. Google considers keywords in title and meta description tags when it ranks websites. Companies sometimes fill their tags with as many keywords as possible to improve their rankings. That practice can make it difficult for Google’s algorithm to figure out what a page is actually about and provide results that are relevant for users. That’s where things could backfire on you if you do it this way.
Mueller said creating tags that focus on relevant keywords, rather than stuffing them with lots of keywords, can help Google deliver results that users are seeking and improve a website’s click-through rate. Mueller also noted that having a higher click-through rate is so much more important than achieving a higher ranking in search engine results pages at the end of the day.
So what should you do?
He recommends that companies, particularly small businesses, focus on creating title and meta description tags that include relevant keywords, as well as information on their location as this data will help them to better rank in their local geographic area.
Get Professional Help with Search Engine Optimization
It can be difficult to figure out the best way to design your company’s website and how to improve your search engine rankings and click-through rate. Many people don’t understand Google’s rules and policies or have enough time to learn while trying to grow the business itself. There is a lot of conflicting advice online and you want to be sure to choose a company you can trust to handle these pieces of the puzzle. In addition, the SEO landscape continually changes, so strategies that worked in the past may no longer be effective.
Keyword Performance offers search engine optimization services. We understand best practices and stay up to date on changes in the industry and how they can affect businesses and implement those winning strategies to your site and campaigns.
Get started today!
Our team can review your existing website and look for ways to draw in more traffic. If you don’t currently have a website, or if you have one that isn’t serving you well and you would like to create a new one, we can also work with you to design a website that will showcase your company’s strengths and attract more customers.
Contact us today to learn more!
